Monday, 29 June 2020

Common Pitfalls of Time Management that one Should Avoid By Sanskriti Wadhwani

Common Pitfalls of Time Management that one Should Avoid :-
By Sanskriti Wadhwani

1. Denying you have a time management problem.

I’ve occasionally told myself, “If only I had more time I could have gotten to X, Y, and Z.” Of course, we can't have more than 24 hours in a day, so why waste our mental energy griping about this issue?
“Complaining that there is not enough time will never create more time. It just makes you feel better for a moment,”
“But it hurts you tremendously. Complaining about the lack of time prevents you from facing reality: something is broken.”

Stop saying that you don’t have enough time to complete your commitments. Instead, admit that you need to get better at managing your time and start experimenting with techniques that will help you reach your goals.

2. Neglecting to plan out your day.
“It’s important to plan out your day for maximum efficiency. You don’t have to know what you’re doing minute-by-minute, but try to set daily goals including tasks you’d like to complete, then prioritize them in order of importance,” 
Spend a few minutes in the evening laying out your clothes and prepping your meals for tomorrow. Reviewing your calendar will brace you mentally, save time in the morning and reduce decision fatigue. Whether you use a calendar app or jot-down a detailed to-do-list, planning out your day gives you structure so you aren’t scrambling to figure what's next.
3. Letting the “urgent” overtake the “important."

Distinguishing “urgent” from “important” is a challenge for most entrepreneurs. How can you put out a fire when you’re on your way to an investor meeting?
Take all of your tasks and place them into four quadrants:
  • To do first. These are the most important responsibilities that need to be done today or tomorrow.
  • Schedule. For important tasks that are not urgent, you can schedule them into your calendar.
  • Delegate. If there are essential items that are not important, you can hand them off to someone else.
  • Don’t do. What tasks aren’t important or urgent? Delete these from your lists or add them to a "would like to do if I ever get a chance."
4. Improper delegation.
Entrepreneurs pride themselves on being a jack-of-all-trades but you don't need to be involved with every single part of your business
Be aware of what’s going on but check your ego at the door and delegate the right tasks to the appropriate people.
If you don’t have a staff, outsource specific jobs to freelancers. For instance, you can hire a personal assistant to manage your calendar, email, social accounts or blog. Personal assistants can also take care of personal errands, recruitment and booking your flight and hotel for an upcoming business trip.

5. Having to wake up early.
Take a moment and read other time management articles. You’ll find one of the most common pieces of advice shared is to wake up early. As someone who practices habit -- I completely understand the rationale. Let’s say you wake-up an hour earlier. You can use that time to review your calendar, exercise, eat a healthy breakfast, read or clean out your inbox without getting distracted.
Here’s the thing. Setting your alarm to four a.m. isn't all there is to time management. It’s all about working around your peak productivity and setting aside blocks of time to focus on your priorities. Think about it this way. If you’re a night owl, you’re going to miserable if you start waking up at some unbelievable hour.
Plan out your days to work on your most important tasks when you have the most energy and focus. If your peak is at sunset, that’s when you should block out the time to focus on your most important tasks. It’s a much better strategy than fighting against your body’s internal clock.
6. Being inflexible.

No matter how well planned you are, you will get interrupted. That’s why it’s crucial that your calendar has some flexibility. For instance, the other day, everything was going according to plan until right after lunch when a high profile client reported some technical problems with our software.

7. Being “perfect.”
We all strive to deliver quality work, but constantly aiming for perfection is unrealistic. Often the pressure we put on ourselves to "be perfect" leads us to pressure other people about their issues. It's not worth it.

8. Over-and-under committing time.

We tend to miscalculate how long a task will take us to complete. We estimate something will only take an hour, then it takes closer to two hours. Sometimes it's the other way around but either way it throws a monkey wrench into our entire schedule. Whatever was supposed to get done today has to be pushed until tomorrow.
It’s not always easy to determine how long it will take you to finish a task -- but usually it takes longer than you think it will. The best idea is to keep a time log for at least a week to see how you spend your time. You can do this manually in a notebook or using time tracking software.
9. Cleaning your workspace daily.
Do I mean that you should leave food wrappings on your desk? No. Should you grab a file or tool and never return it to its rightful place? Of course not. The first is unsanitary, and not returning items to their home results in you spending a boat-load of time searching for misplaced items.
What I mean is that it’s acceptable to have a little clutter around your workspace. One study found that a messy desk can spark creativity. So, if you don’t have the time, then there’s no need to stress yourself out about a small mess. Personally, I set aside the last hour of Friday afternoons to clean and organize my workspace. The end of the week usually tapers off a little, and this is a soft productive task that still ends my week on a high note.
10. Working non-stop.
A lot of entrepreneurs pride themselves for putting in an insane number of hours at their startup. Elon Musk, for example, is known to work 80-some hours per week. The truth is regardless how much you have on your plate, everyone needs breaks to refocus and recharge. I've done the 80-hour weeks. It's brutal on you and everyone else.
Your break need only be a 10-minute walk between but try to unplug completely during non-business hours. Seriously, force yourself to take a break and unplug -- get a remote desk and move it up and down a couple of times a day. Walk while you have a meeting on the phone -- anything helps.

11. Never finding the time management system that works for you.
There is no shortage of time management strategies and hacks but there is no one-size-fits-all approach to the value of time. What works well for one entrepreneur may not be sufficient for you.
Experiment with various time management techniques until you find the system that works best for you. It will take some trial and error but until effectively manage your time, you’ll constantly battle the clock.

12.Failing to Keep a To-Do List.

Do you ever have that nagging feeling that you've forgotten to do an important piece of work? If so, you probably don't use a To-Do List to keep on top of things. (Or, if you do, you might not be using it effectively!)
The trick with using To-Do Lists   effectively lies in prioritizing the tasks on your list. Many people use an A – F coding system (A for high priority items, F for very low priorities). Alternatively, you can simplify this by using A through D, or by using numbers.
If you have large projects on your list, then, unless you're careful, the entries for these can be vague and ineffective. For instance, you may have written down "Start on budget proposal." But what does this entail? The lack of specifics here might cause you to procrastinate, or miss key steps. So make sure that you break large tasks or projects down into specific, actionable steps – then you won't overlook something important.
You can also use Action Programs   to manage your work when you have many large projects happening at once. (Action Programs are "industrial strength" versions of To-Do Lists.)

13.Not Setting Personal Goals.
Do you know where you'd like to be in six months? What about this time next year, or even 10 years from now? If not, it's time to set some personal goals!
Personal goal setting is essential to managing your time well because goals give you a destination and vision to work toward. When you know where you want to go, you can manage your priorities, time, and resources to get there. Goals also help you decide what's worth spending your time on, and what's just a distraction.
14.Not Getting Rid of Distractions.

Finally, you have to get rid of distractions if you want to make better use of your time. Lack of focus can be a huge obstacle to overcome, but you can make it easier on yourself by avoiding distractions.
Stop multi-tasking, turn off the television, move away from loud noises, put your phone away, and avoid social media in order to get more done in less time.
Another big interruption can be email. If you find yourself constantly checking your email out of habit, delete the app from your phone and close the tab in your browser when it’s time to work. Set up designated times throughout the day to spend a few minutes checking email so you don’t feel pressured to do it every 10 minutes.

15.Multitasking Overload.

The first use of the word “multitasking” dates to 1966, when it was used to describe a computer performing many tasks at the same time.3 In the 21st century, businesses seek humans with that same ability, and many of us try to work on multiple items at one time. Experts say this is counterproductive, and something of an illusion.

“Current research shows us that multitasking is a myth,” the McGraw Center for Teaching and Learning at Princeton University reports. “In actuality, we are switching back and forth between tasks. With each switch we pay a cognitive cost and a time cost: It takes time to get mentally back into the task, thus making us less efficient. When switching we lose the depth of our engagement, absorption.”

16.Lack of vision.
To manage your time effectively, you need to have a clear vision of what you are trying to achieve. This vision guides your goal setting, your priorities and your decision making. Many people set about trying to improve their effectiveness without a clear vision but they have little chance of creating the result they want, if they are not clear about the result that they want.
Having a clear vision at the beginning of the process is not enough. You must maintain your focus on the end result until the goal has been achieved. It may, at times, be necessary to adjust your vision but you must never lose sight of it.
Having a clear vision doesn’t just help you determine what you should be doing. Just as importantly, it helps you to identify all the things which will not get you where you want to go. All time management mistakes lead to one problem, spending too much time on things which don’t get you where you want to go.
__Conclusion:-
Maximising your effectiveness requires regular work. It is not enough to make adjustments once and expect that you will be effective forever. As your life and work evolves, your practices will change and you will need to conduct another review. There are some common time management mistakes which most people experience from time to time. The list above covers 7 of the most common of these time management mistakes. Take the time to review your practices. Ask yourself, honestly, if you are making any of these time management mistakes. If the answer is yes, review your processes and implement new strategies which will eliminate these mistakes. When you eliminate these time management mistakes, you will be left with more time to spend on your most important activities, helping you to improve your performance and your outcomes. That’s a large reward for a small amount of effort.

Sanskriti Wadhwani [ BBA-RM ]
Head school of internship 
Aircrews Aviation pvt. ltd. 


Time is a Scarcest resource and unless it is managed nothing else can be managed - By Sakchi shrivastava

Time is a Scarcest resource and unless it is managed nothing else can be managed -
By Sakchi shrivastava

Time is the most valuable and most wasted resource-a minimum resource-if optimum utilization is not affected the loss to individuals and organizations are humungous.
Here we talk about scheduling our time, making time for everything we want to do, allotting time based on priority, rationing time to ensure there is no wastage and taking time from others by effective delegating.
We often find our self running out of time especially when we have too many things scheduled in one day – meetings, discussions, feedback, every day job etc. For many, it seems that there’s just never enough time in the day to get everything done. When you know how to manage your time you gain control. Rather than busily working here, there, and everywhere (and not getting much done anywhere), effective time management helps you to choose what to work on and when. This is essential if you’re to achieve anything of any real worth. A lack of time management results in ineffectiveness and inefficiency at work which automatically questions your ability to do tasks thus hampering your growth.
Even quoted that HARDWORK IS THE KEY TO SUCCESS BUT SMART WORK IS THE CATALYST OF SUCCESS that just fastens the process without showing any external reactions. SMART talks about specific , measurable , achievable , realistic and time bound goals. One has to planner the whole curriculum into bits. These bits should be based on grounded baselines. One should measure the amount of work he can do . These tasks should be easily achievable being in the range. Working smartly requires the identification of the root cause. In today’s competition everyone wants the goal and doing the same thing . Try to be different in them so that it could differentiate from the rest . so introduce yourself to the untrodden pathway. 
Divide your work on the basis of urgency and need . Try to focus on the urgent works and delegate the distractors . Just try and ask yourself the question regarding what is important at the moment. 
One should work upon solving the root cause of the problem . usually people work on the immediate causes and find solutions to their problems. Instead one should find the solutions for the cause from where the problem has actually started . this helps in eliminating the problem and work for a long term cause . 

Sakchi Shrivastava 
Contact  9453098583
HR Manager  
AirCrew aviation Pvt. Ltd
Social media 
@Sakchi Shrivastava  HR Manager  AirCrew aviation Pvt. Ltd
#Time, #Management, #Stress, #Management,  #time_management_skills, #types_time_management, 
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Time Management a necessity for all Business Organisation By Shaivali Tripathi

Is Time Management a necessity for all Business Organisation  
- By Shaivali Tripathi


Why Time Management is Important in Corporates ? Every organization works on deadlines. Time Management helps individuals to finish work within the assigned time and stay stress free and relaxed through out the day. Time Management helps you plan specific time slots for all your day to day tasks at workplace.
"The most efficient way to live reasonably is every morning to make a plan of one’s day and every evening to examine the results obtained."
What is Time Management
Time management is the process of planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness , efficiency, productivity . Time management is the process of planning and exercising conscious control of the time spent on specific activities to work smarter than harder. Time management is usually a necessity in any project development as it determines the project completion time and scope.   Improving your time management at work allows you to enhance your performance and achieve your desired goals with less effort and more effective strategy.
However, failing to manage time or poor time management skills at work can result in:
1)Missed deadlines and appointments
2)Procrastination and lack of focus
3)Lack of professionalism
4)Inefficient workflow and low work quality
5)Unwanted stress
6)Poor professional reputation
7)Strained workplace relationships
8)Financial penalties
9)Work and life imbalance
The key is in not spending time, but in investing it !!
Why Time Management is Important in Corporates ?
1)Every organization works on deadlines. Time Management helps individuals to finish work within the assigned time and stay stress free and relaxed through out the day.
2)Time Management helps an individual to prioritise things. It is important for an employee to understand what is important and urgent at the moment. 
3)Effective Time Management makes you a favourite amongst your superiors, clients as well as fellow workers.
4)Managing time well helps an employee to plan his career path effectively.
5)Effective Time Management helps an individual to identify the time wasters at the workplace. 
6)Time Management makes an individual disciplined and punctual. 
Time Management Techniques

1)Set your Priorities
2)Make sure you finish your assignments within the stipulated time frame.
3)Understand the difference between urgent and important work.
4)Stay focused.
5)Do include time for your tea breaks, net surfing, personal calls and so on in your daily schedule.
6)Set realistic and achievable targets for yourself.
7)Do not overburden yourself.
8)Keep things at their proper places. 
If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got.

Shaivali Tripathi MBA
Manager HR


Time Management is the Secret to living your Best Life. - by Kumari Roshani

Time  Management is the secret to living your best life. 
                  - by Kumari Roshani
"Time is the Scarcest resource and unless it is managed nothing else can be managed"
What is time management? Time management is the process of planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, and productivity. Time management is important for not only to busy companies but also for every individual so they can prioritize all their work tasks and achieve their goals faster. When we better manage our time, we'll be able to take on new opportunities and grow.
The term Time Management is a misnomer. We cannot manage time; we manage the events in our life in relation to time. We may often wish for more time but we only get 24 hours, 1,440 minutes or 86,400 seconds each day.  Now the question is -
“How you use that time depends on skills learned through self-analysis, planning, evaluation, and self-control.”
If we really would like to improve our quality of life then we should manage our time instead of focusing on earning income. Increased in income is the least effective ways to improve the quality of life.
Much like money, time is both valuable and limited: it must be protected, used wisely, and budgeted. People who practice good time management techniques often find that they:
        ·      Are more productive,
·      Have more energy for things they need to accomplish,
·      Feel less stressed,
·      Are able to do the things they want,
·      Get more things done,
·      Relate more positively to others, and
·      Feel better about themselves

Deciding each day what is the most urgent or important task for you to complete first, is most important decision . It is crucial to remember that “time” management is really “life” management. We have to first determine what is most important in our lives and then learn how to prioritize it. our business in a sustainable manner.
The sad fact is that most people spend most of their time doing things they not only do not enjoy, but which in the long term are not even that relevant to their overall goals. This is a fast track to unhappiness and stress.
Avoid this trap by first taking time to think deeply about what matters most to you in life. Then make a list outlining your core values and what you consider to be your priorities and goals in life. If you do not start deciding clearly where your priorities lie, you will never be able to select the right tasks to focus on and which ones to avoid in the first place.
Great Time Management is achievable for anyone. With the right mindset even the most chronically disorganized person can get their affairs in order.

Remember: The only difference between ordinary and extraordinary is the right mindset. With action, anything is possible.
Why is time management important?
Learning the art of time management could yield a positive impact especially on our professional life — where most of us suck at giving due time to each and every task. So, let’s take a brief look at the benefits it offers:
·      Better task management
·      Higher productivity
·      No stress levels
·      Better work-life balance
On the contrary, if we are unable to manage our time effectively, we could experience undesirable consequences such as:
·      Missed deadlines
·      Poor work quality
·      Higher stress levels
·      Work imbalance
·      Lead to a burnout
·      We waste time trying to avoid the tasks that we really need to complete
·      We are often late, and we feel totally disorganized
·      We find ourselves saying ‘No’ to things when really, we would like to say ‘Yes’
·      We procrastinate and don’t face up to our fears and, in turn, become even more unproductive

 In the organization ,with effective time management, employees can easily manage their hours to the best effect. When things go as per the plan, employees tend to be more creative, happier, and less prone to a burnout at work.
 Time Management Skills
Time management skills are most important skills which every individual can developed by itself .Time management skills are a variety of skills that help to manage time well. Some of the skills include:
·      Staying organized
·      Prioritizing what you need to accomplish
·      Setting goals clearly
·      Strong communication skills
·      Effectively planning out the day
·      Practicing delegating tasks
·      Handling stress in a positive way

Time management Strategies-
1.  Know how you spend your time-
Analyze where most of your time is devoted — job, family, personal, recreation, etc.

2.  Set Priorities-
Managing your time effectively requires a distinction between what is important and what is urgent. Covey, Merrill, and Merrill (1994) categorize our activities into four quadrants in their Time Management Matrix: urgent, not urgent, important and not important. One of the easiest ways to prioritize is to make a "to do" list.

3.  Use a planning tool-
Time management experts recommend using a personal planning tool to improve your productivity. Examples of personal planning tools include electronic planners, pocket diaries, calendars, computer programs, wall charts, index cards and notebooks.
4.  Get Organized-
Implement a system that allows you to handle information only once.
5.  Schedule a time appropriately
Block out time for your high priority activities first and protect that time from interruptions.
6.  Delegate- get help from others
Delegation begins by identifying tasks that others can do and selecting the appropriate person(s) to do them.
7.  Stop Procrastinating
Perhaps the task seems overwhelming or unpleasant.
8.  Manage External Time Wasters-
Just avoid external time activities  like talking on phone hourly, using whatsapp ,etc.
9.  Avoid Multi-tasking
We lose time when switching from one task to another, resulting in a loss of productivity.
10.                   Stay Healthy
Scheduling time to relax can help you rejuvenate both physically and mentally.


Thus , if you  really want achieve any goal just manage a time . Just adopt and develop that skills which help you to manage a time. Time is like a storm if you stand and organized you can achieve you goals otherwise you will lost everything. That’s why if you get success in managing a time you can live in better way.

 Kumari Roshani [MBA-HR]
Manager HR
AirCrews Aviation Pvt. Ltd.
kumariroshani@Air-Aviator.com





Leader vs Manager

Leader vs Manager 

A leader is someone who influences a group of people towards the achievement of a goal whereas a manager is someone who is responsible for controlling or administering an organization or a group of staff. Now imagine an organization only with leaders. Would you be able to work at such a place? Or a place where there are only managers? Is it possible to work at such a place? Too much of one thing can end up creating chaos, and therefore we all need balance. Balance promotes harmony and peace. There has to be both leaders as well as managers in the organization. Having only one, could end up creating a problem.
Leaders and managers have different roles to perform in an organization. A French industrialist, Henri Fayol said that managers perform five major functions in the organization. It includes planning, organizing, staffing, directing and controlling. When we talk about leaders, they are the representatives in the organization who have a charismatic nature and influence the followers to work towards achievement of organizational goals.
The managers are the problem solvers of the organization. They need to possess leadership qualities as well so that they could work smoothly in the organization. It takes neither genius nor heroism to be a manager, but rather persistence, tough-mindedness, hard work, intelligence, analytical ability and perhaps most importantly, tolerance and goodwill. Leaders on the other hand might need a bit of heroism. They need to have a desire to lead, confidence, charisma, enthusiasm, strength, bravery, and integrity. A leader needs to possess such qualities in order to be an amazing leader.
In the fast-growing world, having only managers or leaders will not work for the organization. ‘Managerial leadership’ is a new term which has emerged in order to solve problems associated with leaders and managers. A managerial leader possesses the qualities of both a leader and a manager. There are three famous styles of managerial leadership: Democratic style- where the leaders involve the subordinates, delegate authority and encourage participation next is Autocratic style- where the leader decides the work method and limit the participation and lastly Laissez-faire style- where the subordinates are given the freedom to distribute and complete the work. Managerial leadership has proved to be very effective in the organizations.

Having good managers, efficient leaders and of course by following the styles of managerial leadership, organizations can achieve great heights of success. 


Kajal Jha MBA
HR Manager
AirCrew Aviation Pvt. Ltd.
kajaljha.Aircrews@gmail.com 
AirCrews.kajaljha@gmail.com
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Time Management skill is the most important skill that a Manager Must have

Do you think Time Management skill is the most important skill that a Manager Must have? 
-By Manisha Routray

A lot of people complain that they cannot reach their dreams, travel to exotic locations, land their dream jobs, finish their projects before the deadline, get enough sleep every night, and spend enough time with loved ones because they don’t have enough time.
It’s not limited time that’s the problem, it’s bad time management.
Time management isn’t merely an art – it’s an entire artistic discipline. Being a manager is tough – no argument there! Sometimes, during a normal day, little fires spark up that inevitably change the entire trajectory of our team’s work.
All managers should have proper Time Management skill to help to achieve the goal faster,its helps the manager to work more in less time,It helps manager to waste less time, and avoid more friction and problems.
It helps manager to feel calmer and less stressed over time,It helps manager to make a change in their lifestyle for the better.
so, effective Time Management skill is important for managers so that they can have positive impact on their work and life in general.
When we learn to take control of our time on a daily basis, we improve our ability to get things done,make better decisions and most importantly,gain ultimate control of our key priorities.


Manisha Routray
Social Media Manager 
Aircrew Aviation Pvt Ltd.
Email id- 





@Manisha Routray Social Media Manager Aircrew Aviation Pvt Ltd.
#Time, #Management, #Stress, #Management  
#time_management_skills,
#types_time_management
#management_tools,
#techniques,
#strategies
#presentation
# pdf,  #jobs, #career,
#introduction

Aviation Industry is Most Professional Industry with Time Management and Iconic Representation

Do you think the Aviation Industry is the most Professional Industry with regards to Time Management and Iconic Representation to World? 

In a time like this, you need professionals, not bureaucrats who lack knowledge of the sector.
The aviation industry, like several other sectors, is facing a crisis in the wake of the COVID-19 pandemic. With travel restrictions, grounded fleets, benched staff, schedule uncertainties, ticket liabilities and cash burn, questions are being raised on whether the civil aviation sector can survive the epidemic. Aviation experts Mohan Ranganathan (a retired airline instructor pilot, an aviation industry watcher and an aviation safety expert) and Jitender Bhargava (a former airline executive director, an aviation industry expert and consultant) weigh in on the steps needed for a recovery, in a conversation moderated by Murali N. Krishnaswamy.

Key Points

Trend 1: It's a new passenger out there; airlines will need to build 'social' pace to create brand equity

Trend 2: The customer's world is online and offline – maneuvering between both holds the key to success

Trend 3: Analytics – an 'altimeter' for the airline business

Trend 4: Changing the course in revenue generation

Trend 5: Increased focus on the regulatory and standardization route

The trajectory of the global airline industry is pretty much like that of an aircraft. At times it takes off for the high skies and at times, it dips to ground levels. In between these highs and lows, lies the story of the industry – of its survival, of the new and emerging trends that fuel its growth. What are the 5 trends that are driving and will continue to drive the airlines story in the future?



Trend 1:

 It's a New Passenger Out There; Airlines will need to build 'Social' Pace to Create Brand Equity

A number of leading global airlines have taken off on their 'social' flight and some are indulging in novel ways to engage with customers to build lasting relationships with them. Yes, it does mean stepping out of the corporate comfort zone and engaging real-time with the customer, but that's a feat airlines will have to achieve if they want to enhance brand equity and get a mind share of today's customer.



While some airlines have taken a lead in engaging with customers on social media and social media management, others are still wetting their feet. Among the recent innovative airline social media campaigns and initiatives are Virgin Atlantic's (VA) 'Looking for Linda', an interactive contest that got customers hooked with its unique concept; KLM's 'Meet & Seat' service where fliers can select seats alongside fellow passengers based on mutual interests in their social media profiles; and British Airways' Facebook application called 'Perfect Days' that encourages travelers to share a travel wish list and itinerary via a Facebook.



As social media takes precedence in the overall customer relationship management pie, airlines will need to look at building a large and robust resource pool that can respond to customer queries, complaints, posts and tweets round the clock.



As studies indicate, today the volume of social media communication for some of the world's leading airlines, ranges between 15,000 – 200,000 tweets and between 60,000 – 1,000,000 Facebook fans, but in the near future, the numbers will increase phenomenally. And as BBC presenter Nik Gowing observes in his study, 'Skyful of Lies and Black Swans', there is still a long way to go before airlines can actually become competent in social media management.



It will thus make strategic sense for airlines to partner with providers that can provide them with a readymade resource pool of social media experts and technology platforms that help enhance brand equity on social media.



Trend 2: The Customer's World is Online and Offline – Maneuvering between both Holds the Key to Success

The online medium – the Internet,represented by online travel agencies and Websites in the airline business, is today a powerful revenue generator for airlines. As indicated by market research data, almost 75 percent of air tickets today are bought online. e-Commerce and automation of business processes such as web check-in have largely enhanced the convenience of air travel. Added to that is the increasing popularity of the smartphone, which is expected to play an active role in customer relationship management and revenue generation in the time to come.



No matter how strong the online channel becomes, the offline channel or the airline customer service contact center will still continue to be a critical touch point between the airlines and its passengers, thanks to the 'personal' touch it brings. For many service-related complaints and challenges, passengers still prefer to 'speak' with a customer service agent. In many instances, customers often drop off from making an online purchase of air tickets or travel packages because of technical errors, slow Website speed, or during the billing process using debit / credit cards. Such customers can be retained by the intelligent convergence of the online and offline channels, either by the smart placement of the customer service contact center number or by activating a click-to-call feature either on the airlines’ Website or on the travel agencies' Websites. Where the online channel fails, the offline channel – the customer service contact center can take over smoothly to solve customer queries or problems.



Trend 3: Analytics – An 'Altimeter' for the Airline Business

With the proliferation of channels, the data generated in each channel is multiplying by the minute. This huge pile of data is a gold mine that contains very crucial information on passenger profiles, choices and preferences that can be leveraged by airlines to develop product offerings, strike away product / service offerings that do not appeal to customers, monitor challenges faced by customers and provide customized solutions, predict customer needs and preferences by the analysis of historical data and effectively cross- and / or up-sell additional products or services.



All this and much more in terms of sales, marketing and customer service can be achieved with the help of analytics. With its ability to extract crucial information from a huge pile of data that helps businesses make sound business decisions, analytics is emerging as a strategic enabler for the airline's business. For the airline industry, analytics assumes importance in the form of social media analytics,contact center and speech analytics and revenue model analytics (particularly in the proration process).



An altimeter measures the height of an aircraft above sea level – a crucial piece of information for the aircraft to remain aloft. Analytics equips the airlines business with crucial insights, in that sense, analytics is emerging as an 'altimeter' that will help the airline business stay aloft.

Trend 4: Changing the Course in Revenue Generation
Inadvertently rising fuel prices, dull economic conditions and increasing competition are realities that are biting into the revenue generating potential of the global airlines business today. Airline companies are thus exploring newer ways of changing the course in revenue generation. Some of these strategies include tapping alternate revenue generating streams such as selling ancillary products and services across the value chain or stopping revenue leakage via the total revenue integrity route.

The ancillary route is an important revenue generator for airlines today. According to a PwC report, the top five U.S. carriers generated more than US$ 12 billion in ancillary revenue during 2011. Services that are emerging as hot favorites in the ancillary services menu include paying for checked baggage, booking a preferred seat and wi-fi connectivity. Most airlines are faced with the problem of revenue leakage at various levels of the business and are now actively looking at reining in this challenge by initiating a total revenue integrity program. Airlines must look at a total revenue integrity program that cuts across multiple processes including ticketing processes, e-ticketing, departure control and customer relationship management.

Trend 5: Increased Focus on the Regulatory and Standardization Route

Regulations and directives on standardization will continue to dominate the airline business environment now and in the future. Most of these regulations are related to finance and accounting, environment and consumer rights. For instance, while airlines in the European Union are penalized for emissions above the limit specified by regulatory authorities, American airlines are adapting to the new pricing rules set by the U.S. Department of Transportation, wherein airline companies will have to include all taxes and fees while advertising fares for their flights.

While regulation envisages increased safety of passengers and improved sustainability of the business, compliance adds to the total cost of operations. It is a cost that airlines must bear on their own - without passing on to passengers. Since new regulations are a given for the global airlines industry, airlines must engage in a compliance program that can optimize business processes and transform operations.

In a bid to ease the effect on various environmental factors on the revenue of the global airlines, the International Air Transport Association (IATA) has introduced a directive – the Simplified Interline Settlement (SIS) that aims to standardize and speed up the interline billing and settlement in the industry. Here again, as airlines take the plunge towards standardization of the interline billing and settlement process, they will need to carefully look for a partner and a program that will be cost-effective and help process optimization.


Nisha Jain [MBA FA]
Manager Fintech
Aircrews Aviation Pvt Ltd
http://www.AircrewsAviation.com
nishajain.aircrews@gmail.com
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