What is Directory Submission in SEO
By @Manisha Rewani
SEO, consists of various link building tactics that benefit a website in some way or the other. You have on-page SEO factors like html issues, content issues, meta titles and descriptions, image tags, heading tags, keyword density and so on. You have off-page factors like social media, blogging, guest blogging, PRs etc.
However, there is one such tactic that has stood the test of the time and that is directory submissions.
We will not go in-depth as to make you understand what directory submissions actually are, what are directories and so on, but we will highlight some of the benefits of directory submissions as well as we will talk about the different types of directories that should be a part of your SEO strategy in 2017.
Benefits of Directory Submissions
The benefits of directory submissions are umpteen and if you are a new business just starting out in the online arena, submissions are the best way to get started. Of course, some webmasters or SEO experts would tend to disagree but from our experience and the outcome, we can clearly say that directory submissions are here to stay for a long long time to come.
If your website is new, directory submissions are a good way to get your website indexed by search engines
Submissions help search engines in classifying the theme of your website so that your site falls under a relevant category
You benefit from one-way links which are SEO-friendly when compared to reciprocal links or link farms or spammy links
You have full control over the anchor text to be used in the submissions which help your website rank higher in search engines
Types of directories
1. Niche Directories
Niche directories are a type of directories focusing on a particular niche. These niches can be travel, SEO, shopping, business, finance and so on. For example a niche directory related to sports will only accept websites related to sports. The outcome is that Google naturally gives credibility to the directory as well as to the links obtained from it. The result is you benefit from targeted traffic and better search engine ranking positions.
2. Local Directories
A local directory is a neighborhood place where people go when they are looking for a solution to a problem. And it makes sense for every business to have a listing in as many local directories as possible. Some important local directories are Google, Bing, Yahoo, and Facebook.
Your business benefits from more walk-ins, leads and sales
Having citations from multiple local directories can boost your search rankings to a large extent
Your business benefits from more exposure, visibility and brand recognition
You can also promote deals, coupons and other offers in these local directories
3. Paid Directories
As the name sounds, paid directories are a type of directories where you pay a listing fee to get your website listed. These are high-standard, non spammy directories which have a lot of credibility in the eyes of search engines.
The benefits of getting your website listed in paid directories are many and some of them are as below –
You get a permanent, one-way do follow SEO-friendly backlink
You have the option to target multiple keyword phrases
You have the option to build links to inner pages of your website
Better chances of rankings as search engines love these high-quality directories
These are the 3 different types of directories that should form a core part of your SEO strategy for 2017 and even beyond as we believe, directory submissions are here to stay and when executed in a proper way, your website can definitely move a few places in organic search results.
Moreover, if you are bidding for a client or trying to impress one, make sure to include directories as part of your SEO proposal. We are sure you will not regret this decision of yours.
Manisha Rewani [MBA]
Manager Mktg
AirCrews Aviation Pvt. Ltd
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