The concept of social media is the top agenda for many business executives today. Firms can make profits by using applications such as Wikipedia,youtube and so on. When we talk about online marketing, it's a great platform for many businesses or a company to showcase their business activities. On the other hand organizational culture exists on many levels and can be described by examining organizational structure and policies, behavioral norms and exposed values. Social media is basically about the technologies that have increased the social interaction of individuals online. The website related to the organization contains videos, pictures, message boards to help people to communicate more often.
There are 3 ways to use social media to build your company culture. Company culture is a lot like meetings, it's an inescapable and inevitable, part of the employee experience, but with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it's anything but business as usual. Here are some of the top company culture considerations and strategies for leveraging social media that can transform your workplace culture into a competitive advantage.
Monitoring social media channels like Twitter and Facebook, along with discussion forums like Glassdoor and Quora can help to identify some of the conceptions associated with your company culture. Listening to what the marketplace is saying also provides the evidence and insights necessary to build a business case and gain internal buy-in. A social culture audit should also help you identify the most active, and influential, voices who are discussing your company culture online.
In the past this sort of data was culled through anonymous employee surveys. In the new age of talent management, social media platforms are used where employees can communicate with there customers about their unique experiences and perceptions of your company's workplace culture. For example, if the top-level management does not value their input and feedback of employee and make them dissatisfied then social media platforms like Glassdoor, make the customers know about the company culture by the feedback given by the employee in the form of pros and cons .
Just as internal referrals can be an effective means of direct sourcing, your employees can be powerful advocates in conveying and amplifying your corporate culture and employer value proposition. An employee who actively advocates your company culture effectively links their personal brand with your employment brand, creating asocial media win for everyone - particularly when it comes to improving the candidate experience for both internal and external candidates.
Sravani Gundreddi
There are 3 ways to use social media to build your company culture. Company culture is a lot like meetings, it's an inescapable and inevitable, part of the employee experience, but with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it's anything but business as usual. Here are some of the top company culture considerations and strategies for leveraging social media that can transform your workplace culture into a competitive advantage.
Monitoring social media channels like Twitter and Facebook, along with discussion forums like Glassdoor and Quora can help to identify some of the conceptions associated with your company culture. Listening to what the marketplace is saying also provides the evidence and insights necessary to build a business case and gain internal buy-in. A social culture audit should also help you identify the most active, and influential, voices who are discussing your company culture online.
In the past this sort of data was culled through anonymous employee surveys. In the new age of talent management, social media platforms are used where employees can communicate with there customers about their unique experiences and perceptions of your company's workplace culture. For example, if the top-level management does not value their input and feedback of employee and make them dissatisfied then social media platforms like Glassdoor, make the customers know about the company culture by the feedback given by the employee in the form of pros and cons .
Just as internal referrals can be an effective means of direct sourcing, your employees can be powerful advocates in conveying and amplifying your corporate culture and employer value proposition. An employee who actively advocates your company culture effectively links their personal brand with your employment brand, creating asocial media win for everyone - particularly when it comes to improving the candidate experience for both internal and external candidates.
Sravani Gundreddi
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