Keywords, Hashtag and Web Traffic is Important for HR Managers Ksheerja Nair HR Department Aircrews Aviation Pvt. Ltd.

  How Keywords, Hashtag and Web Traffic is Important for HR Managers

Social Media and online platforms are becoming trends for any aspects. Social Media gives opportunities to establish a presence with employees, candidates, or potential customers and clients.  It’s no longer enough to tweet or post a blog.  One must use careful strategy, tools, and experience to reach the right people at the right place and at the right time. Hashtags - the pairing of "#" and a word or phrase added to your social post - are used on most social platforms, including Twitter, Facebook, and Instagram, and are the most popular means of categorizing content on social media. A compiled list of all recruiting hashtags would be incredibly long, since there are so many industry-specific, location-specific and job-specific ones you can use. To get the most value out of using hashtags in your campaign, you need to research which ones your competitors are using and which ones drive the most engagement for you. Some of the hashtags which could be used are,

·       #JobOpening

·       #JobTips

·       #Recruiting

·       #Hiring

·       #Joinourteam

·       City names (like #Mumbai or #Pune)

·       Industry keywords (like #Management)

·       Job title keywords (like #HR)

Hashtags are a great way to increase your reach by self-selecting keywords. Hashtags, keywords are used to boost their recruiting strategies and follow with the trends. Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience. Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers. The number of visitors to your website becomes the number of opportunities your business has to share its brand, to give an impression, to build relationships. As in all keywords, hashtags or web trafficking is important for HR managers as these can help in hr strategy or which can help them in recruiting or to build up different strategies for organizations.  

'A Study on Strategic role of HRM at Aircrews Aviation Private Limited'

As stated earlier, the strategic management process involves four important stages: Environmental scanning, strategy formulation, strategy implementation and evaluation and control. At Aircrews Aviation, we can implement these four strategies to have analysis and evaluate strategy. To identify the trend and to have proper strategy in the environment SWOT analysis can be also one of the strategies used so that HR can help to identify Strength, weakness, opportunity and threats. The strategic management process results in decisions that can have significant and long-lasting consequences. The erroneous strategic decision can inflict severe penalties can be exceedingly difficult, if not impossible, to reverse. Strategy evaluation, therefore, assumes greater relevance. Strategy evaluation helps determine the extent to which the company’s strategies are successful in attaining its objectives. Basic activities involve in strategy evaluation are:

1. Establishing performance targets, standards and tolerance limits for the objectives, strategies and implementation plans.

2. Measuring the performance in relation to the targets at a given time. If outcomes are outside the limits, inform managers to take action.

3. Analyse deviations from acceptable tolerance limits.

List of Top HR Management Business Schools of India.

                           i.          Indian Institute of social welfare and business management

                         ii.          Indian Institute of Management (Ranchi)

                       iii.          Xavier Labour Research Institute (XLRI)

                       iv.          Symbiosis Centre for Management and Human Resource Development. (Pune)

                         v.           Narsee Monjee Institute of Management (Mumbai)

                       vi.          Department of Humanities & Social Sciences, IIT Kharagpur

                      vii.          Tata Institute of Social Sciences (TISS), (Mumbai)

                    viii.          Management Development Institute, (Gurgaon)

                       ix.          Symbiosis Institute of Business Management, (Pune)

                         x.          Xavier Institute of Management, Bhubaneswar (XIM B)

Ksheerja Nair

HR Department
Aircrews Aviation Pvt. Ltd.
www.AircrewsAviation.com
Primary I’d- ksheerja.aircrews@gmail.com
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