EVENT REPORT ON 3 DAYS INTERNATIONAL FACULTY DEVELOPMENT PROGRAM
[Document subtitle]
www.bestinternationaleducation.com/2020/08/international-faculty-development.html
Contents
Introduction: 2
1. An overview about international faculty development program 2
2.1 Powered by 3
2.2 Sponsors 3
2.3 Roles and responsibilities of the team members: 4
3.Details about presentation 5
Linkedin : 1st day 5
3.2 Instagram : 2nd day program 9
3.3 Twitter-3rd day of program: 12
4.Media team : 13
5.Documentation team : 13
documentation team worked on making google form, making certificates, and worked on other prevents works. 13
6.PR Team: 13
7.Conclusion and learnings from program: 16
Introduction:
This 3 days International Faculty Development program has been conducted in 17th, 18th and 19th , august 2020. Program is based on giving information about social media to the faculties. 1st day of program was on linkedin , 2nd day on Instagram and 3rd on twitter. Main aim of organizing this webinar program is to provide knowledge to the faculties of different business school and engineering colleges about how these social medias are important to their profession. Social network approach is increasingly being used across various disciplines such as organizational studies, management, business, sociology, political science, communications, physics, computational biology, medical chemistry etc. Research studies that leverage network approaches to social, management, and business phenomena are increasing in social sciences including management and organization research. In this workshop we tried to give knowledge to faculties About how these social medias are important for our profession, how to use them .Social networks are empowering students and educational institutions with opportunities to improve teaching-learning process. These platforms offer valuable resource material for enriching knowledge base.
Social media is also a medium where students can establish beneficial connections for their careers. As an educational institution, it is crucial to be active in many social platforms possible, this helps create better student engagement strategies and makes learning more interactive and inclusive. Now days students prefer to get information in social media like LinkedIn, Instagram , Facebook and twitter that are related to their study and career .Professors can use their Twitter, Instagram Facebook handles or even messaging services such as WhatsApp to hold live sessions, offer extended support to students thereby enhancing the scope of learning beyond classroom. They can organize discussions related to their subjects or class assignments.
1. An overview about international faculty development program
(3 Days Workshop On Social Networking Approach)
Day 001: Social Networking Approach @LinkedIn
Day 002: Social Networking Approach @Twitter
Day003: Social Networking Approach @Instagram
Duration: 40 minutes per webinar
2.1 Powered by
3 days International Faculty Development is powered by
• www.BestInternationalEducation.com
• International MBA Club Of Asia [IMBACA]
And
• Alfa Business Center for Development [ABCD]
2.2 Sponsors
Sponsors of the program are;
.MIT PUNR CAMPUS at Ujjain
2. Doon busineee school , deradhun
3. University of MIAMI , USA
4. UNIVERSITY OF SOUTH AUSTRALIA
5. DAYANANDA SAGAR UNIVERSITY
6. ANNAPURNA COLLEGE OF FILM AND MEDIA
7. GITTA , DEEMED TO BE UNIVERSITY
8. ATSPOKE
2.3 Roles and responsibilities of the team members:
While Organizing this program there is involvement of different teams. We make the team of documentation, media, PR, presenter, speaker and moderator, . different teams were assigned different roles
Roles of different teams:
1. The documentation team will totally look after the pre-event documentation, as in preparing Google docs for the Webinar, summarizing the event in a concise manner and everything related to event.
2. For presenters, this is going to be a very crucial role, because this Webinar will be totally different from others. Here, you guys will present and faculty will listen. This is a two-way session where both the parties will interact and you will play the major role. Also ensure that you are having a proper connection and you are well-groomed as faculties from different places are going to join.
3. For PR team, you will have to connect to the faculties of different B-Schools and Engineering colleges. LinkedIn will be the primary source of communication. You are free to connect with your college/university PROs/CPOs as well. All the data will have to be provided to us, who you are contacting and everything and once you are done with the invitation, and they've accepted it, you will update us with their details, so that the documentation team will look after the further process.
4. Media is regarding social media promotion. Team will create several posters regarding this and team members need to post this PR TEAM should take care about the approach the guests.
5. moderator is one who handles all the zoom and webinar and technical related work.
6. speaker is the person who will be the host of the program.
Information about 3 days program.
3.Details about presentation
In all three days there were two presenters to give the presentation on the given topic and there was one speaker to host the program.
Linkedin : 1st day
Started the presentation by quoting a fun fact about LinkedIn
(Two new members sign up on LinkedIn every second)
Dealt with the objectives on:
What is LinkedIn?
How to build a strong profile
How to build a strong network
How to use LinkedIn as a job search tool
• Ran through the guiding rules on:
Building about the network before we need it &
Building about quantity as well as quality relational network.
• Summary on:
Why should we use it &
Who else is using LinkedIn
• A great sketch on :
How should we create an account (Build a profile)
How should our account seems to be after creation.
Then comes various steps:
• Step:1 – Photo
• Step:2 – Headline
• Step:3 – Summary writing
• Step:4 – Skills & endorsement
• Step:5 – Adding all our educational details, skills, organization’s, honor’s, awards, courses, projects & recommendations.
2. Importance on LinkedIn
• You can tap into its powerful job board
• You can build your brand
• It can help rank your name on Google
• You can research companies and its employees
• It can help you tap into industry news.
Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. There are a lot of myths about what it takes to make LinkedIn work. Some are hesitant to jump into building a presence on LinkedIn because of preconceived notions about the platform and what kind of content it should contain. People are often in lined with the belief that it is a platform only professions or for people looking for jobs. Also people belief that we don’t need an account or we can get connected to people only if we know them.
To do away with these beliefs among the individuals the next objective of the program was to focus on networking. As networking doesn’t mean reaching out cold to strangers or to meet with people whom we only know. So the discussion started about how to build an efficient network over LinkedIn and getting some more clarity as to how we can make the most out of it. The discussion was opened with renowned writer and TEDx speaker Andrew Hennigan’s quote: “Networking is a deliberate activity to build, reinforce and maintain relationships of trust with other people and to further your goals.”
Hence it can be interpreted that Active networking is vital in career growth and also for personal development. We often confuse networking with selling, but it is actually about building long-term relationships and a good reputation over time. Also networking involves meeting and getting to know people who one can assist and who can potentially help them in return. A network includes everyone from friends and family to work colleagues and members of groups to which they belong. So to begin with networking the discussion followed what connections mean in LinkedIn. Connections over LinkedIn are categorised into 3 levels, namely:
1st degree: People you’re directly connected to because you have accepted their invitation to connect, or they have accepted your invitation.
2nd degree: People who are connected to your 1st-degree connections. You’ll see a 2nd degree icon next to their name in search results and on their profile.
3rd degree: People who are connected to your 2nd-degree connections.
At most 30000 connections can be made in LinkedIn beyond that one becomes a follower. Also there is a certain daily limit of sending connection requests daily. The next objective of the discussion was to reinforce on the benefits of networking. Few benefits which were discussed are:
• Access to Opportunities: Active networking helps to keep you in mind when opportunities such as job openings arise and thus increases your likelihood of receiving introductions to potentially relevant people or even a referral.
• Stay updated and informed: Networking helps to stay abreast of the latest industry developments. A wide network of informed, interconnected contacts means broader access to new and valuable information.
• Strengthening Relationships: Regularly engage with your contacts and finding opportunities to assist them helps to strengthen the relationship. By doing this, you sow the seeds for reciprocal assistance when you need help to achieve your goals.
• Advice and Support: Gaining the advice of experienced peers is an important benefit of networking. Like Discussing common challenges and opportunities opens the door to valuable suggestions and guidance. So Offering genuine assistance to your contacts also sets a strong foundation for receiving support in return when you need it.
• Build confidence: By continually putting yourself out there and meeting new people, you’re effectively stepping outside your comfort zone and building invaluable social skills and self-confidence that you can take with you anywhere.
So the more one networks, the more they grow and learn how to make lasting connections. Now as they begin their networking journey on LinkedIn, few valuable tips on networking were discussed. The points that were discussed were forming a networking strategy which is the foremost thing one should follow before starting a network. The next tip followed by this is identifying the keywords and how to use them, what exactly you are searching and how to filter out your search to make the results more specific. Next was elaborating on the work experience which makes one to stand out amidst the millions of profiles. Work experience shows the area of expertise of the connections so it is really important to showcase. Finally, LinkedIn groups which are virtual meeting rooms or forums where people with similar interests can post and hold conversations around topics they want to share or learn more about. Few important tips were also discussed regarding LinkedIn groups like Posting articles and ask questions, showing off your expertise by answering questions as groups are like forums of people with similar mind set so ask questions and post articles and finally don’t over promote as posting of articles or answering a question is not for promoting yourself but to build relationship. Finally, the program was concluded with the last objective that is importance of LinkedIn page as it is a great fit for businesses as well so one can start by creating their LinkedIn company page, to promote it and establish connection. As company pages offer a dedicated careers page, which allows your company to showcase your open job opportunities to the right people. Keeping the page active by sharing posts and industry news about your company and keep them consistent. The updates section provides insights into the reach and engagement of your company posts. The followers section provides information on where followers are coming from, their demographics and trends. The visitors section provides analytics on the visitors to your website along with their demographics. So it is highly recommended for faculties and students to follow pages and stay updated on the latest information, no matter how big or small, have a LinkedIn company page and keep it updated. So with this the discussion was concluded.
3.2 Instagram : 2nd day program
In second day also , all the details of the Instagram was delivered by 2 presenters.
Advantages of Instagram for Faculties:
Instagram is useful for schools to promote and market themselves, but it's also helpful for teachers to better communicate with students.
Teachers should add Instagram to their social media classroom mix.
They can use Instagram to complement fun assignments and school projects
it has gained more than 130 million users since launching in 2010. More than 90 percent of those users are under the age of 35, with most between the ages of 18 and 23
At its simplest, it’s a social network built around photo sharing. You can upload photos and quickly edit them to make them high-quality or to give them a unique look. You can also build a community around those photos by using hashtags.
Much like Twitter, users can search for photos and status updates by using the hashtag. Instagram shares a number of characteristics with Twitter. Other users can mention you by using your @username in a comment. Similarly, you include others in the captions or comments of your pictures. You can follow other users and they can follow you. You can also set up Instagram to be connected to your other social media accounts. That allows you to post images to Instagram and then have them automatically pushed out to Facebook and Twitter. Many people opt to do this because they can edit the image in Instagram in ways that they cannot on the other social media platforms.
For those worried about using a new social media platform, you don’t have anything to fear. It’s easy to use. If you’re familiar with Facebook and Twitter, you won’t have any trouble with Instagram. You may even prefer it. In fact, many people get hooked on Instagram because of the ability to edit and play with their images.
Why schools should be using Instagram
We’ve established that Instagram is a fun and easy way to share pictures, but that alone doesn’t mean it’s a helpful social media tool for schools. So why should your school embrace Instagram?
1) It’s where your students are heading.
Facebook is still the largest of all the social media platforms, but it’s quickly becoming the “uncool” place to be among teenagers. Since you know teenagers well, you know there’s nothing worse than being labeled the “uncool” place. A 2013 study of teenagers showed that most consider Facebook to be “dead and buried.” The reason? Their parents have invaded. Teenagers want a place that's their own, free of parental monitoring and embarrassing interactions. While there’s still a great deal of utility in Facebook based on its high number of users, the point here is the growing preference of younger people to use Instagram. And you know what that means? Older users such as parents and advertisers are going to follow suit. Schools should too.
2) You can show, not tell.
Rather than talk about how great your school is, you can show them on Instagram with pictures and even short videos. In a recent blog post, media consultant Janet Murray discussed how some schools are using Instagram to create online visual brochures, such as the one below:
3) You can build a community.
By creating a school specific group or using a designated hashtag, you can share your images and videos with your community of students, teachers, and parents. Share pictures from graduation ceremonies, school events, field trips, and more. You can even ask your students and parents to participate by posting their own images.
How teachers can use Instagram
Instagram is useful for schools to promote and market themselves, but it’s also helpful for teachers to better communicate with students. Teachers should add Instagram to their social media classroom mix. They can use Instagram to complement fun assignments and school projects. Teacher and education blogger Hannah Hudson recently posted her 10 favorite ways to use Instagram with her students. Some of the most interesting include:
Showcase students' work. Snap pictures of students' artwork and other special projects to share on a private Instagram account only accessible to families and others in your school community.
Feature a student of the week. Invite students to alternate "taking over" your classroom Instagram account and sharing photos from their daily lives. Then have the featured student share his or her photos with the class.
Share reading recommendations. Invite students to snap photos of their favourite books and then browse the photos in your feed for more ideas on what to read.
Go on an ABC scavenger hunt. Challenge kids to find print in the world around them—on signs, packaging and in the mail.
Document student progress. Snap photos of student's writing at the beginning and end of the year. Order inexpensive prints from sites such asPrinstagr.am to show students how far they have come!
Social media is always changing, but it’s worth making the effort to keep up. Social media is one of the most powerful ways to communicate with your students, teachers, parents, and surrounding community. Instagram is where your students are and it’s one of the most effective places to reach them.
3.3 Twitter-3rd day of program:
In the 3rd day of the international faculty development program, information about twitter as shared to the participants.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. Millions of businesses and organisations, even normal people also use it for getting and sharing information.
In the faculty development program we made a PPT on twiitter in order to explain to the faculty how they can use twitter for teaching and learning process.
Contents of the ppt
Meaning of twitter
Why should anyone use twitter?
Why should organisations use twitter?
Benefits of twitter for faculty
How to create twitter account?
Symbols and abbreviations used in twitter.
Objectives
1. To know about the features of twitter.
2. To know about the reasons to use twitter.
3. To know about the benefits of twitter for organisations.
4. To know about the benefits of twitter for faculty.
5. To know how to create twitter account and the symbols and abbreviations used in twitter.
Importance
The advantage of this study is that faculty got to know how they can use twitter for teaching process
The teachers can advertise themselves and their colleges or schools also through twitter
Teacher can provide educational resources to students and for themselves also
Teacher can create contests for the students on twitter.
Teacher can tweet about homework and assignments on twitter so that absent students also get to know about this.
4.Media team :
Each Member of the media group in FDP has worked in team. All members together have created instagram and facebook page and posted the relevant content on the social media platforms. We have also approached people through texting them on social media platforms .
On one to one basis each member has interacted to the faculty of their college and their friend’s college, except this we have contacted to the people whose number was provided by Shekhar sir and along with that we have contacted to the people from different whatsapp group .
5.Documentation team :
documentation team worked on making google form, making certificates, and worked on other prevents works.
6.PR Team:
Being in PR team, we need to circulate the message about the faculty development program to the faculties in and out the country.
For the message that we wanted to convey & to reach the impact, we first understood and segment of our audiences. We had kept in mind that not all audiences are the same. We reached some through social media and yet others through connection. The content/message we have created in way that was totally understandable by audiences.
We planned, sustained set of activities. We decided date to organize our outreach activities. We also started generating a contact list of faculties of different colleges via LinkedIn, Facebook as well as through WhatsApp group.
We did research, careful planning and discussed how to target, whom to target which is beneficial between top class faculties and middle one. And This ensured the communication is specifically targeted to audiences who want, need, or care about the information.
First off we had a dedicated team for our PR efforts that ensured the event successful. We added value to our messaging, and distribute our work.
How we work?
After the selection of PR team, we make WhatsApp group for four of us firstly. We started discussion how to reach to the large no of target audience.
First three days we decided we will approach to our own faculties from our previous college and the current one. We tried our best to convince people. Some shows positive response some said not interested and some simply ignored our request.
After the meeting, we asked for contact from the group, then we four of us started working. One members collect the contact details while other people started texting them in WhatsApp.
We simply prepared single draft for approaching audience which was like this:
7.Conclusion and learnings from program:
All the team members actively participated and the work went smoother. Along with faculties we team members also got chance to know about how these social medias have become new normal in student’s life also. We learned about how to work on team and make the work better. Some of the major learnings are;
• Before this program we think its easy tasks to invite people, but we realized it’s one of the tough task.
• We learnt relationship is the key things to succeed in any activities. It’s necessary in this new era to build relationship.
• We need to deal with every type of person so, communication skill need to be developed.
• Prior planning and delegation of Tasks is the must in order to work efficiently.
• All the audiences you text will not surely reply, but you need to be attentive towards who shows interest in the program.
References
https://www.youtube.com/user/LinkedIn
https://www.mindtools.com/pages/article/linkedin.htm
https://en.wikipedia.org/wiki/LinkedIn
https://en.wikipedia.org/wiki/Twitter
https://elearningindustry.com/15-ways-twitter-in-education-students-teachers
https://esrc.ukri.org/research/impact-toolkit/social-media/twitter/what-is-twitter/
https://link.springer.com/article/10.1007/s40670-019-00767-5
https://www.higher-education-marketing.com/blog/4-ways-stories-transforming-social-media-higher-education
https://blog.hootsuite.com/social-media-in-higher-education/
https://www.investopedia.com/articles/investing/102615/story-instagram-rise-1-photo0sharing-app.asp#:~:text=Instagram%20is%20a%20photo%20and,app%20was%20launched%20on%20Oct.
https://en.wikipedia.org/wiki/Instagram
[Document subtitle]
www.bestinternationaleducation.com/2020/08/international-faculty-development.html
Contents
Introduction: 2
1. An overview about international faculty development program 2
2.1 Powered by 3
2.2 Sponsors 3
2.3 Roles and responsibilities of the team members: 4
3.Details about presentation 5
Linkedin : 1st day 5
3.2 Instagram : 2nd day program 9
3.3 Twitter-3rd day of program: 12
4.Media team : 13
5.Documentation team : 13
documentation team worked on making google form, making certificates, and worked on other prevents works. 13
6.PR Team: 13
7.Conclusion and learnings from program: 16
Introduction:
This 3 days International Faculty Development program has been conducted in 17th, 18th and 19th , august 2020. Program is based on giving information about social media to the faculties. 1st day of program was on linkedin , 2nd day on Instagram and 3rd on twitter. Main aim of organizing this webinar program is to provide knowledge to the faculties of different business school and engineering colleges about how these social medias are important to their profession. Social network approach is increasingly being used across various disciplines such as organizational studies, management, business, sociology, political science, communications, physics, computational biology, medical chemistry etc. Research studies that leverage network approaches to social, management, and business phenomena are increasing in social sciences including management and organization research. In this workshop we tried to give knowledge to faculties About how these social medias are important for our profession, how to use them .Social networks are empowering students and educational institutions with opportunities to improve teaching-learning process. These platforms offer valuable resource material for enriching knowledge base.
Social media is also a medium where students can establish beneficial connections for their careers. As an educational institution, it is crucial to be active in many social platforms possible, this helps create better student engagement strategies and makes learning more interactive and inclusive. Now days students prefer to get information in social media like LinkedIn, Instagram , Facebook and twitter that are related to their study and career .Professors can use their Twitter, Instagram Facebook handles or even messaging services such as WhatsApp to hold live sessions, offer extended support to students thereby enhancing the scope of learning beyond classroom. They can organize discussions related to their subjects or class assignments.
1. An overview about international faculty development program
(3 Days Workshop On Social Networking Approach)
Day 001: Social Networking Approach @LinkedIn
Day 002: Social Networking Approach @Twitter
Day003: Social Networking Approach @Instagram
Duration: 40 minutes per webinar
2.1 Powered by
3 days International Faculty Development is powered by
• www.BestInternationalEducation.com
• International MBA Club Of Asia [IMBACA]
And
• Alfa Business Center for Development [ABCD]
2.2 Sponsors
Sponsors of the program are;
.MIT PUNR CAMPUS at Ujjain
2. Doon busineee school , deradhun
3. University of MIAMI , USA
4. UNIVERSITY OF SOUTH AUSTRALIA
5. DAYANANDA SAGAR UNIVERSITY
6. ANNAPURNA COLLEGE OF FILM AND MEDIA
7. GITTA , DEEMED TO BE UNIVERSITY
8. ATSPOKE
2.3 Roles and responsibilities of the team members:
While Organizing this program there is involvement of different teams. We make the team of documentation, media, PR, presenter, speaker and moderator, . different teams were assigned different roles
Roles of different teams:
1. The documentation team will totally look after the pre-event documentation, as in preparing Google docs for the Webinar, summarizing the event in a concise manner and everything related to event.
2. For presenters, this is going to be a very crucial role, because this Webinar will be totally different from others. Here, you guys will present and faculty will listen. This is a two-way session where both the parties will interact and you will play the major role. Also ensure that you are having a proper connection and you are well-groomed as faculties from different places are going to join.
3. For PR team, you will have to connect to the faculties of different B-Schools and Engineering colleges. LinkedIn will be the primary source of communication. You are free to connect with your college/university PROs/CPOs as well. All the data will have to be provided to us, who you are contacting and everything and once you are done with the invitation, and they've accepted it, you will update us with their details, so that the documentation team will look after the further process.
4. Media is regarding social media promotion. Team will create several posters regarding this and team members need to post this PR TEAM should take care about the approach the guests.
5. moderator is one who handles all the zoom and webinar and technical related work.
6. speaker is the person who will be the host of the program.
Information about 3 days program.
3.Details about presentation
In all three days there were two presenters to give the presentation on the given topic and there was one speaker to host the program.
Linkedin : 1st day
Started the presentation by quoting a fun fact about LinkedIn
(Two new members sign up on LinkedIn every second)
Dealt with the objectives on:
What is LinkedIn?
How to build a strong profile
How to build a strong network
How to use LinkedIn as a job search tool
• Ran through the guiding rules on:
Building about the network before we need it &
Building about quantity as well as quality relational network.
• Summary on:
Why should we use it &
Who else is using LinkedIn
• A great sketch on :
How should we create an account (Build a profile)
How should our account seems to be after creation.
Then comes various steps:
• Step:1 – Photo
• Step:2 – Headline
• Step:3 – Summary writing
• Step:4 – Skills & endorsement
• Step:5 – Adding all our educational details, skills, organization’s, honor’s, awards, courses, projects & recommendations.
2. Importance on LinkedIn
• You can tap into its powerful job board
• You can build your brand
• It can help rank your name on Google
• You can research companies and its employees
• It can help you tap into industry news.
Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. There are a lot of myths about what it takes to make LinkedIn work. Some are hesitant to jump into building a presence on LinkedIn because of preconceived notions about the platform and what kind of content it should contain. People are often in lined with the belief that it is a platform only professions or for people looking for jobs. Also people belief that we don’t need an account or we can get connected to people only if we know them.
To do away with these beliefs among the individuals the next objective of the program was to focus on networking. As networking doesn’t mean reaching out cold to strangers or to meet with people whom we only know. So the discussion started about how to build an efficient network over LinkedIn and getting some more clarity as to how we can make the most out of it. The discussion was opened with renowned writer and TEDx speaker Andrew Hennigan’s quote: “Networking is a deliberate activity to build, reinforce and maintain relationships of trust with other people and to further your goals.”
Hence it can be interpreted that Active networking is vital in career growth and also for personal development. We often confuse networking with selling, but it is actually about building long-term relationships and a good reputation over time. Also networking involves meeting and getting to know people who one can assist and who can potentially help them in return. A network includes everyone from friends and family to work colleagues and members of groups to which they belong. So to begin with networking the discussion followed what connections mean in LinkedIn. Connections over LinkedIn are categorised into 3 levels, namely:
1st degree: People you’re directly connected to because you have accepted their invitation to connect, or they have accepted your invitation.
2nd degree: People who are connected to your 1st-degree connections. You’ll see a 2nd degree icon next to their name in search results and on their profile.
3rd degree: People who are connected to your 2nd-degree connections.
At most 30000 connections can be made in LinkedIn beyond that one becomes a follower. Also there is a certain daily limit of sending connection requests daily. The next objective of the discussion was to reinforce on the benefits of networking. Few benefits which were discussed are:
• Access to Opportunities: Active networking helps to keep you in mind when opportunities such as job openings arise and thus increases your likelihood of receiving introductions to potentially relevant people or even a referral.
• Stay updated and informed: Networking helps to stay abreast of the latest industry developments. A wide network of informed, interconnected contacts means broader access to new and valuable information.
• Strengthening Relationships: Regularly engage with your contacts and finding opportunities to assist them helps to strengthen the relationship. By doing this, you sow the seeds for reciprocal assistance when you need help to achieve your goals.
• Advice and Support: Gaining the advice of experienced peers is an important benefit of networking. Like Discussing common challenges and opportunities opens the door to valuable suggestions and guidance. So Offering genuine assistance to your contacts also sets a strong foundation for receiving support in return when you need it.
• Build confidence: By continually putting yourself out there and meeting new people, you’re effectively stepping outside your comfort zone and building invaluable social skills and self-confidence that you can take with you anywhere.
So the more one networks, the more they grow and learn how to make lasting connections. Now as they begin their networking journey on LinkedIn, few valuable tips on networking were discussed. The points that were discussed were forming a networking strategy which is the foremost thing one should follow before starting a network. The next tip followed by this is identifying the keywords and how to use them, what exactly you are searching and how to filter out your search to make the results more specific. Next was elaborating on the work experience which makes one to stand out amidst the millions of profiles. Work experience shows the area of expertise of the connections so it is really important to showcase. Finally, LinkedIn groups which are virtual meeting rooms or forums where people with similar interests can post and hold conversations around topics they want to share or learn more about. Few important tips were also discussed regarding LinkedIn groups like Posting articles and ask questions, showing off your expertise by answering questions as groups are like forums of people with similar mind set so ask questions and post articles and finally don’t over promote as posting of articles or answering a question is not for promoting yourself but to build relationship. Finally, the program was concluded with the last objective that is importance of LinkedIn page as it is a great fit for businesses as well so one can start by creating their LinkedIn company page, to promote it and establish connection. As company pages offer a dedicated careers page, which allows your company to showcase your open job opportunities to the right people. Keeping the page active by sharing posts and industry news about your company and keep them consistent. The updates section provides insights into the reach and engagement of your company posts. The followers section provides information on where followers are coming from, their demographics and trends. The visitors section provides analytics on the visitors to your website along with their demographics. So it is highly recommended for faculties and students to follow pages and stay updated on the latest information, no matter how big or small, have a LinkedIn company page and keep it updated. So with this the discussion was concluded.
3.2 Instagram : 2nd day program
In second day also , all the details of the Instagram was delivered by 2 presenters.
Advantages of Instagram for Faculties:
Instagram is useful for schools to promote and market themselves, but it's also helpful for teachers to better communicate with students.
Teachers should add Instagram to their social media classroom mix.
They can use Instagram to complement fun assignments and school projects
it has gained more than 130 million users since launching in 2010. More than 90 percent of those users are under the age of 35, with most between the ages of 18 and 23
At its simplest, it’s a social network built around photo sharing. You can upload photos and quickly edit them to make them high-quality or to give them a unique look. You can also build a community around those photos by using hashtags.
Much like Twitter, users can search for photos and status updates by using the hashtag. Instagram shares a number of characteristics with Twitter. Other users can mention you by using your @username in a comment. Similarly, you include others in the captions or comments of your pictures. You can follow other users and they can follow you. You can also set up Instagram to be connected to your other social media accounts. That allows you to post images to Instagram and then have them automatically pushed out to Facebook and Twitter. Many people opt to do this because they can edit the image in Instagram in ways that they cannot on the other social media platforms.
For those worried about using a new social media platform, you don’t have anything to fear. It’s easy to use. If you’re familiar with Facebook and Twitter, you won’t have any trouble with Instagram. You may even prefer it. In fact, many people get hooked on Instagram because of the ability to edit and play with their images.
Why schools should be using Instagram
We’ve established that Instagram is a fun and easy way to share pictures, but that alone doesn’t mean it’s a helpful social media tool for schools. So why should your school embrace Instagram?
1) It’s where your students are heading.
Facebook is still the largest of all the social media platforms, but it’s quickly becoming the “uncool” place to be among teenagers. Since you know teenagers well, you know there’s nothing worse than being labeled the “uncool” place. A 2013 study of teenagers showed that most consider Facebook to be “dead and buried.” The reason? Their parents have invaded. Teenagers want a place that's their own, free of parental monitoring and embarrassing interactions. While there’s still a great deal of utility in Facebook based on its high number of users, the point here is the growing preference of younger people to use Instagram. And you know what that means? Older users such as parents and advertisers are going to follow suit. Schools should too.
2) You can show, not tell.
Rather than talk about how great your school is, you can show them on Instagram with pictures and even short videos. In a recent blog post, media consultant Janet Murray discussed how some schools are using Instagram to create online visual brochures, such as the one below:
3) You can build a community.
By creating a school specific group or using a designated hashtag, you can share your images and videos with your community of students, teachers, and parents. Share pictures from graduation ceremonies, school events, field trips, and more. You can even ask your students and parents to participate by posting their own images.
How teachers can use Instagram
Instagram is useful for schools to promote and market themselves, but it’s also helpful for teachers to better communicate with students. Teachers should add Instagram to their social media classroom mix. They can use Instagram to complement fun assignments and school projects. Teacher and education blogger Hannah Hudson recently posted her 10 favorite ways to use Instagram with her students. Some of the most interesting include:
Showcase students' work. Snap pictures of students' artwork and other special projects to share on a private Instagram account only accessible to families and others in your school community.
Feature a student of the week. Invite students to alternate "taking over" your classroom Instagram account and sharing photos from their daily lives. Then have the featured student share his or her photos with the class.
Share reading recommendations. Invite students to snap photos of their favourite books and then browse the photos in your feed for more ideas on what to read.
Go on an ABC scavenger hunt. Challenge kids to find print in the world around them—on signs, packaging and in the mail.
Document student progress. Snap photos of student's writing at the beginning and end of the year. Order inexpensive prints from sites such asPrinstagr.am to show students how far they have come!
Social media is always changing, but it’s worth making the effort to keep up. Social media is one of the most powerful ways to communicate with your students, teachers, parents, and surrounding community. Instagram is where your students are and it’s one of the most effective places to reach them.
3.3 Twitter-3rd day of program:
In the 3rd day of the international faculty development program, information about twitter as shared to the participants.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. Millions of businesses and organisations, even normal people also use it for getting and sharing information.
In the faculty development program we made a PPT on twiitter in order to explain to the faculty how they can use twitter for teaching and learning process.
Contents of the ppt
Meaning of twitter
Why should anyone use twitter?
Why should organisations use twitter?
Benefits of twitter for faculty
How to create twitter account?
Symbols and abbreviations used in twitter.
Objectives
1. To know about the features of twitter.
2. To know about the reasons to use twitter.
3. To know about the benefits of twitter for organisations.
4. To know about the benefits of twitter for faculty.
5. To know how to create twitter account and the symbols and abbreviations used in twitter.
Importance
The advantage of this study is that faculty got to know how they can use twitter for teaching process
The teachers can advertise themselves and their colleges or schools also through twitter
Teacher can provide educational resources to students and for themselves also
Teacher can create contests for the students on twitter.
Teacher can tweet about homework and assignments on twitter so that absent students also get to know about this.
4.Media team :
Each Member of the media group in FDP has worked in team. All members together have created instagram and facebook page and posted the relevant content on the social media platforms. We have also approached people through texting them on social media platforms .
On one to one basis each member has interacted to the faculty of their college and their friend’s college, except this we have contacted to the people whose number was provided by Shekhar sir and along with that we have contacted to the people from different whatsapp group .
5.Documentation team :
documentation team worked on making google form, making certificates, and worked on other prevents works.
6.PR Team:
Being in PR team, we need to circulate the message about the faculty development program to the faculties in and out the country.
For the message that we wanted to convey & to reach the impact, we first understood and segment of our audiences. We had kept in mind that not all audiences are the same. We reached some through social media and yet others through connection. The content/message we have created in way that was totally understandable by audiences.
We planned, sustained set of activities. We decided date to organize our outreach activities. We also started generating a contact list of faculties of different colleges via LinkedIn, Facebook as well as through WhatsApp group.
We did research, careful planning and discussed how to target, whom to target which is beneficial between top class faculties and middle one. And This ensured the communication is specifically targeted to audiences who want, need, or care about the information.
First off we had a dedicated team for our PR efforts that ensured the event successful. We added value to our messaging, and distribute our work.
How we work?
After the selection of PR team, we make WhatsApp group for four of us firstly. We started discussion how to reach to the large no of target audience.
First three days we decided we will approach to our own faculties from our previous college and the current one. We tried our best to convince people. Some shows positive response some said not interested and some simply ignored our request.
After the meeting, we asked for contact from the group, then we four of us started working. One members collect the contact details while other people started texting them in WhatsApp.
We simply prepared single draft for approaching audience which was like this:
7.Conclusion and learnings from program:
All the team members actively participated and the work went smoother. Along with faculties we team members also got chance to know about how these social medias have become new normal in student’s life also. We learned about how to work on team and make the work better. Some of the major learnings are;
• Before this program we think its easy tasks to invite people, but we realized it’s one of the tough task.
• We learnt relationship is the key things to succeed in any activities. It’s necessary in this new era to build relationship.
• We need to deal with every type of person so, communication skill need to be developed.
• Prior planning and delegation of Tasks is the must in order to work efficiently.
• All the audiences you text will not surely reply, but you need to be attentive towards who shows interest in the program.
Kritana Regmi
Manager HR [ Internship In-Charge]
Aircrews Aviation Pvt. Ltd.
https://www.youtube.com/user/LinkedIn
https://www.mindtools.com/pages/article/linkedin.htm
https://en.wikipedia.org/wiki/LinkedIn
https://en.wikipedia.org/wiki/Twitter
https://elearningindustry.com/15-ways-twitter-in-education-students-teachers
https://esrc.ukri.org/research/impact-toolkit/social-media/twitter/what-is-twitter/
https://link.springer.com/article/10.1007/s40670-019-00767-5
https://www.higher-education-marketing.com/blog/4-ways-stories-transforming-social-media-higher-education
https://blog.hootsuite.com/social-media-in-higher-education/
https://www.investopedia.com/articles/investing/102615/story-instagram-rise-1-photo0sharing-app.asp#:~:text=Instagram%20is%20a%20photo%20and,app%20was%20launched%20on%20Oct.
https://en.wikipedia.org/wiki/Instagram
No comments:
Post a Comment