Thursday 6 August 2020

Organization Culture and Image Building of Organisation

Organization Culture and Image Building of  Organisation
Organisation culture is one of the most important concept, it acts as the pillar to a company and hold its employees together. Organisation culture is all about the values, beliefs and basic assumptions that are guided by leaders and shared by employees. The concept has gained wide acceptance as a way to understand human systems. A greater need for organizational culture is created due to increased competition, globalization, mergers & acquisitions, alliances, and various workforce departments. Thus, it has emerged as an important pattern for the organization's development. It is the foundation of productivity and progress as it is a powerful component of an organization's success, which lays the tracks for strategy to roll out. Hence, each aspect of organizational culture can be seen as an important environmental condition that affects the system and its subsystems.
It is believed that the benefit of positive culture includes better talent retention and increased productivity. The more an employee is integrated to the culture of a company the more they value it. It helps an employee to understand the key elements of an organisation such as the organisation structure, incentive program and also helps an employee to further diagnose a problem pertaining to organisation and develop better organisation culture. Thus the beliefs, norms and values derived from the organizational culture influence the actions of the employees and the informal messages that they communicate outside as a company have more than one image which depends on the nature of the interaction the company has with the different groups. This in turn, determines how their company or organisation is perceived, what it stands for, as well as the value of its products. And it goes a long way affecting the organisational image and makes it evident that there is a strong positive correlation between people's perceptions of an organisation supportive organizational behaviour. Thus more recently it has been conceptualized as a factor in shaping a company's image in the marketplace.

Soumyasree Biswas
Manager HR
Aircrews Aviation Pvt. Ltd


@Soumyasree Biswas, Manager HR,  Aircrews Aviation Pvt. Ltd
#Organization #Culture #Image #Building

No comments:

Post a Comment