Social Media and Branding
Social Media have changed the way individuals interact with each other, with corporations and with brands and thus, the context for brand management. Recognizing the potential of social media to reach massive audiences, brands have become more “social” and embraced the new media; however, many are still struggling to effectively harness their potential. A current challenge is to understand how media channel influences consumer’s judgments about brands.
Social media is turning out to be one of the most effective tools to market your brand and stand out of the crowd. When social media and branding is done correctly, it can and will help you connect to your target market in an optimal way. Social media and branding form a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn.
If one is wondering how sales can be increased with social media, the answer is simple: Social media can reach millions of people worldwide. Anyone with an internet access can view your advertisements online. With TV commercials, only those people watching at the time can see broadcasted advertisement and interaction is not possible. Social sites, on the other hand, allow you to post blogs or tweets about your product and surely your company will get noticed resulting to increased sales.
At the same time, you can interact with customers and gather insights on what they expect from you and how you can improve your products and services to meet the demands of your market. As observed by most companies that use social media for marketing purposes, the effect is truly viral. The case is especially true for Facebook and Twitter where friends tell each other about the products offered by small companies by word of mouth. With the tweets, recommendations and positive reviews, your company and your brand will be made known to a significant number of interested people.
Branding is an important stage for any business that wants to generate long-term business. It’s about defining what you stand for and at the same time attract prospects that are likely to turn into customers. In the initial branding stages, every business lead is important, which is why it’s necessary to start the relationship on the right pace.
A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi
with our water example. The product sold is water, but in order to convince people to purchase a particular water, companies developed different water brands, such as Evian, Perrier, Fiji or Volvic. And each one of these brands provides a different meaning to the product water:
Fiji Water is pure, healthy and natural and so on
Evian makes you feel young
Perrier is refreshing bubbling and sexy.
Through social media people gets lots of idea and help us to build up their business in initial stages and by which massive of youth gets connect on internet by which the business gets know through them by be highly active on the internet world.
Rasika Kokare (BMM)
Wilson college
Asst manager Content Writing
Aircrews Aviation Pvt Ltd
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