Job Opening: Content Writer – SEO,
AEO, GEO & Lead Generation
Job Description
Content Writer / SEO Content Strategist
ABCD of Web Development
Project: ABCD of Web Development
Project details:
abcd.asiaticincorp.org
abcd.aerosoftcorp.org
About the Role
We are looking for a highly Skilled and results-oriented Content Writer / SEO Content Strategist to lead the Creation, optimisation and distribution of high-quality Digital Content for the ABCD of Web Development Course.
The ideal candidate will combine strong writing and research capabilities with advanced knowledge of SEO, AEO, GEO, AI-search optimisation, social media Content strategy and Content-led lead generation.
This is not a conventional Content-writing position. The successful candidate will be expected to Develop Content that not only attracts organic traffic and builds authority but also engages the target audience and generates qualified enquiries and leads for the course.
Key Responsibilities
1. SEO Content Strategy & Writing
Develop highly SEO-focused, original and authoritative Content related to web Development, programming, technology, education and career Development.
Conduct keyword research and identify high-value search Opportunities based on search intent, competition, relevance, and conversion potential.
Develop pillar pages, topic clusters, supporting articles, and long-form educational Content.
Optimise Content for primary, secondary, semantic, and long-tail keywords.
Create SEO-friendly titles, headings, meta titles, meta descriptions, FAQs and Content structures.
Identify Content gaps and Opportunities through competitor and SERP analysis.
Maintain consistent Content quality, accuracy, readability, and originality.
Update and optimise existing Content based on search performance and changing search behaviour.
2. AEO, GEO & AI Search Optimisation
The candidate should have a strong understanding of the evolving search ecosystem and be capable of optimising Content for:
SEO – Search Engine Optimisation
AEO – Answer Engine Optimisation
GEO – Generative Engine Optimisation
Semantic and entity-based search
Conversational search queries
Featured snippets
People Also Ask Opportunities
AI-powered search and answer platforms
Structured and question-based Content
Search intent and topical authority
The candidate should understand how Content can be structured to provide clear, authoritative and context-rich answers while maintaining strong organic search fundamentals.
3. Blog Management
Plan and maintain the ABCD of Web Development blog Content calendar.
Research and write educational and career-focused articles.
Develop Content around students' questions, learning pathways, web Development Skills, technologies and career Opportunities.
Build a long-term topical authority strategy around web Development education.
Identify Opportunities for internal linking between relevant articles and course pages.
Develop FAQ and knowledge-based Content designed to capture informational search demand.
Monitor Content performance and recommend improvements.
Project: ABCD of Web Development
Project details:
abcd.asiaticincorp.org
abcd.aerosoftcorp.org
4. LinkedIn Content Management
Develop professional and educational Content for LinkedIn, including:
Thought-leadership posts
Educational posts
Career guidance Content
Web Development insights
Student-focused Content
Trainer/professor-focused Content
Course-related Content
Industry trends
Polls and engagement posts
Lead-generation posts
The candidate should understand how to optimise LinkedIn Content for searchability, engagement, authority and conversion.
5. Instagram Content
Develop Content concepts for Instagram, including:
Educational carousels
Short-form educational Content
Captions
Reels concepts/scripts
Web Development tips
Student-focused Content
Career-focused Content
FAQs
Course awareness campaigns
Engagement and enquiry-driven posts
The candidate should be able to convert complex technical topics into simple, engaging and visually adaptable Content.
6. Content-Led Lead Generation
A key responsibility of this role will be to use Content as a lead-generation channel.
The candidate will be expected to:
Create Content that attracts the right target audience.
Identify high-intent topics capable of generating course enquiries.
Develop strategically placed CTAs.
Create enquiry-oriented blog Content.
Build Content funnels from search/social discovery to course enquiry.
Recommend lead magnets and downloadable resources where appropriate.
Develop conversion-focused landing-page Content and supporting Content.
Create Content designed to move prospects through:
Discovery → Engagement → Trust → Enquiry → Qualified Lead → Conversion
Track and evaluate Content performance beyond traffic.
Analyse CTA clicks, enquiries, engagement and conversion Opportunities.
Recommend changes based on lead-generation performance.
The objective is not simply:
“Get more traffic.”
The objective is:
“Get the RIGHT audience and convert relevant Content traffic into QUALIFIED LEADS.”
Project: ABCD of Web Development
Project details:
abcd.asiaticincorp.org
abcd.aerosoftcorp.org
7. Content Repurposing
The candidate should be capable of transforming a single research topic into a complete Content ecosystem.
For example:
One Web Development Topic
→ SEO Blog
→ FAQ/AEO Content
→ LinkedIn Post
→ LinkedIn Carousel
→ Instagram Carousel
→ Reel Script
→ Short-form Content
→ Course CTA
→ Lead-Generation Content
The candidate should be able to maintain consistency of messaging while adapting Content to the behaviour of each platform.
8. Research & Industry Awareness
Stay updated with Developments in web Development, programming, AI, technology education and Digital learning.
Monitor changing search behaviour and SEO practices.
Research competitor Content and identify Content gaps.
Analyse emerging topics and keywords.
Develop Content based on genuine audience questions and problems.
Ensure technical and educational claims are appropriately researched and accurate.
Required Skills & Qualifications
Essential
Excellent written English and strong editorial Skills.
Demonstrated experience in SEO Content writing.
Strong understanding of keyword research and search intent.
Knowledge of on-page SEO.
Understanding of semantic SEO and topical authority.
Knowledge of AEO and GEO.
Understanding of AI-search optimisation.
Experience Creating Content for LinkedIn and Instagram.
Strong research and analytical Skills.
Ability to write for different audience segments.
Understanding of Content marketing and conversion principles.
Ability to Create Content that generates enquiries and leads.
Preferred
Experience with:
Google Search Console
Google Analytics
Keyword research platforms
SEO auditing tools
Competitor/SERP analysis tools
WordPress or other CMS platforms
Content planning and project-management tools
AI-assisted Content research and workflow tools
Target Audience
The Content will primarily target:
Students
School/college students exploring technology careers
Aspiring web Developers
Beginners
Career switchers
Freelancers
Professors
Trainers
Educators
Professionals seeking web Development Skills
The candidate must be able to adapt tone, complexity and messaging for each audience.
Performance Expectations / KPIs
Performance will be evaluated across multiple dimensions, including:
Content Quality
Originality
Accuracy
Depth
Readability
Educational value
SEO Performance
Organic impressions
Organic clicks
Keyword visibility
Search rankings
SERP Opportunities
Organic traffic growth
Engagement
Time/engagement indicators
Social engagement
Shares
Saves
Comments
Profile/page interactions
Lead Generation
CTA engagement
Course-page visits
Enquiries
Qualified leads
Content-assisted conversions
Strategic Contribution
New Content Opportunities identified
Content gaps discovered
Topic-cluster Development
Content optimisation recommendations
Project: ABCD of Web Development
Project details:
abcd.asiaticincorp.org
abcd.aerosoftcorp.org
Mandatory Selection Assignment
Applicants must submit a sample specifically Created for the ABCD of Web Development Course.
The submission must include:
SEO-focused article
Primary keyword
Secondary and semantic keywords
Search intent
Meta title
Meta description
H1/H2/H3 structure
FAQ section
AEO optimisation approach
GEO/AI-search optimisation approach
Internal-link recommendations
ABCD course CTA
Lead-generation strategy
Suggested conversion points
LinkedIn adaptation
Instagram Content concept
Bonus
Candidates who can provide a brief explanation of:
Why this topic was selected → Who it targets → What search intent it addresses → How it can generate leads → How success would be measured
will receive additional consideration.
What We Are Looking For
We are looking for someone who thinks beyond writing.
You should be able to understand the complete journey:
RESEARCH → SEARCH INTENT → Content → SEO → AEO/GEO → ENGAGEMENT → TRUST → CTA → LEAD → CONVERSION → ANALYSIS → OPTIMISATION
If you are someone who can combine excellent writing, SEO strategy, emerging AI-search knowledge, social media Content and measurable lead generation, this role may be a strong fit.
How to Apply
Interested candidates should submit:
Updated Linkedin Profile Link [No CV please ]
No Portfolio needed
Mandatory ABCD of Web Development sample
Details of SEO experience if any
AEO/GEO/AI-search experience
LinkedIn & Instagram Content experience
Tools and platforms used
Expected remuneration
Availability
Application Requirement
The ABCD of Web Development sample is mandatory.
Applications without the required sample may not be considered.
Send your applications at Info@aerosoftcorp.org
Project: ABCD of Web Development
Websites:
abcd.asiaticincorp.org
abcd.aerosoftcorp.org
Shrishty Sharma
Group Head HR / Author
LinkedIn: https://shorturl.at/U5G6E
Linktree: https://linktr.ee/Shrishty_HRM
Vcard: https://linko.page/sjft4kd2k77n?s=url
Instagram: https://www.instagram.com/flyingcrewhrm
YouTube :
https://www.youtube.com/aerosoftcorp
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