AeroSoft Corp: Craft a 15-Day Content Strategy with Psychological Triggers

Monday, 21 July 2025

Craft a 15-Day Content Strategy with Psychological Triggers

Day #01

Internship Task:

Think Out of the Box

Craft a 15-Day Content Strategy with Psychological Triggers

Objective:
Develop an innovative and engaging 15-Day Content Plan titled:

“15 Days. 15 Psychological Triggers. 15 Real Wins from 15 Real Campaigns.”

💡 What You Need to Do:

Research & Curate
Identify 15 psychological triggers commonly used in high-performing marketing campaigns (e.g., curiosity, scarcity, social proof, authority, etc.).
Showcase Real Wins
For each trigger, pick or create a real-world campaign example that shows how the tactic worked in action. Use case studies, performance data (like CTR, conversions), or insights from past campaigns—yours or others'.
Explain the Strategy
Break down:
- What the trigger was.
- How it was applied.
- Why it worked.
- What the audience's response was.
Make It Creative
Don’t just present dry info—design it like a mini playbook for fellow marketers. Use creative storytelling, visuals, carousels, or short-form video ideas to make each day’s post stand out.

🧠 Inspiration: The Curiosity Gap Example

Version A: "Our New Collection Is Here"
Version B: "The Collection Everyone’s Talking About (But Can’t Buy Yet)"

✅ Result: Version B saw a 4x higher click-through rate.
No offers, no shouting—just a smart psychological nudge that made users need to know more.

Key Insight:
🚫 Marketing isn’t about yelling louder.
✅ It’s about grabbing attention with precision.