AeroSoft Corp: Head of Digital Marketing at AlfaBloggers

Sunday, 1 June 2025

Head of Digital Marketing at AlfaBloggers

AlfaBloggers Digi Marketing Head, incorporating all the tasks you listed:

Job Title: Head of Digital Marketing

Company: AlfaBloggers

Location: Indore, Madhya Pradesh, India (Hybrid/Remote options may be considered for exceptional candidates)

About AlfaBloggers: AlfaBloggers is a dynamic and rapidly growing digital platform focused on All Blogs developments. We are seeking a visionary and results-driven Head of Digital Marketing to lead our online presence and drive significant growth.

Job Summary:

The Head of Digital Marketing will be responsible for developing, implementing, and managing our comprehensive digital marketing strategy. This role requires a blend of creative thinking, analytical prowess, and hands-on execution to optimize our online visibility, engagement, and conversion rates. The ideal candidate will be a strategic leader with a deep understanding of current digital marketing trends and a proven track record of achieving measurable results.

Key Responsibilities & Tasks:

I. Content & On-Page Optimization:

Image Optimization:
Ensure all website and social media images are optimized for quality, speed, and SEO.
Text Optimization:
Develop and implement strategies for optimizing website text, blog posts, and other content for readability, engagement, and search engine ranking.
Poster Optimization:
Oversee the optimization of digital posters and visual content for various platforms to maximize impact and reach.
Content Calendar:
Develop and manage a comprehensive content calendar to ensure a consistent flow of high-quality and relevant content.

II. Search Engine Optimization (SEO) & Off-Page Activities:

SEO: Lead and execute all aspects of SEO, including keyword research, technical SEO, on-page SEO, and off-page link building.
Backlinks: Strategize and acquire high-quality backlinks to improve domain authority and search engine rankings.
Site Submission: Manage submissions of our website to relevant directories and search engines.
Ping Submission Sites: Utilize ping submission sites to accelerate content indexing.
Citation & Google Citation: Develop and execute strategies for building consistent and accurate online citations, particularly Google My Business citations.
Wiki Submission Sites: Explore and manage submissions to relevant Wiki sites for authoritative backlink opportunities.

III. Social Media & Engagement:

LinkedIn Article: Develop and publish engaging and authoritative articles on LinkedIn to establish thought leadership.
LinkedIn Engagement: Drive engagement on LinkedIn through strategic content, interactions, and community building.
LinkedIn Poll: Create and manage LinkedIn polls to gather insights and boost audience interaction.

IV. Advertising & Listing:

Classified Ads: Manage and optimize campaigns on relevant classified ad platforms.
Classified Listing: Oversee the creation and optimization of classified listings for various products/services.
e-classified Ads: Strategize and execute e-classified advertising campaigns.

V. Conversion & Analytics:

CTA (Call to Action): Design, test, and optimize effective Call-to-Action elements across all digital channels.
ATS (Applicant Tracking System): While primarily an HR function, understanding ATS principles will be valuable for optimizing career-related content and outreach. (Clarification: If this is an internal HR tool, ensure it's integrated with recruitment marketing efforts. If it's about optimizing content for ATS readability for job seekers, that's a different aspect.)

VI. Digital Presence & Management:

Linktree: Manage and optimize our Linktree presence for streamlined content access.
VCard and GM Citation: Ensure accurate and optimized VCard and Google My Business (GM) citation for business visibility and local SEO.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
[X] years of progressive experience in digital marketing, with at least [Y] years in a leadership or senior role.
Proven expertise in SEO, content marketing, social media marketing, and online advertising.
Strong understanding of web analytics tools (e.g., Google Analytics, Google Search Console).
Demonstrable experience with backlink strategies and off-page SEO techniques.
Excellent written and verbal communication skills.
Ability to think strategically and execute tactically.
Strong analytical skills with the ability to interpret data and make data-driven decisions.

Up-to-date with the latest trends and best practices in digital marketing.
[Optional: Certifications like Google Ads, Google Analytics, HubSpot, etc., are a plus.]