Organic Social Media Strategy for AlfaBloggers.com

 

Organic Social Media Strategy for AlfaBloggers.com

Objectives:

• Increase website traffic through organic channels

• Build a consistent and recognizable brand across platforms

• Generate awareness for Alfa Digital Marketing Training Academy

• Drive applications for internships, freelance roles, and partnerships

Current Social Media Presence Analysis

Platform	Status	Observations
Instagram	Active	Good visual content, moderate engagement
Facebook	Active	Shared blog links, lacks consistent community dialogue
LinkedIn	Active	Focused on professional updates and job postings
Twitter	Not active	Not utilized
Youtube Shorts	Not active	No short-form video presence
Pinterest	Not active	Not utilized
WhatsApp Broadcast	Not used	No direct user engagement through messaging tools

Recommendation: Focus on strengthening Instagram, Facebook, and LinkedIn as core organic platforms.

Target Audience

• Age: 18–35

• Location: India, Tier 1 & 2 cities

• Profession: Students, digital marketing aspirants, freelance writers, young professionals

• Interests: Blogging, career growth, self-improvement, digital trends, content creation

Platform-Wise Strategy

1. Instagram (Primary Channel)

• Content Strategy:

• 3–4 posts/week:

• Blog highlights (carousel format)

• Motivational quotes from blogs

• Success stories of interns or contributors

• Engagement Tactics:

• Use consistent templates for branding

• Interactive Stories (polls, Q&A, countdowns)

• Monthly live sessions (e.g., “Blogging Tips by Alfa”)

2. Facebook (Support Channel)

• Content Strategy:

• 2–3 posts/week:

• Full blog article shares with custom captions

• Alumni and contributor testimonials

• Event announcements (webinars, training sessions)

• Engagement Tactics:

• Invite followers to join private groups

• Use Facebook Events to boost visibility for training sessions

• Weekly “Did You Know?” facts related to digital trends

3. LinkedIn (Professional Channel)

• Content Strategy:

• 2 posts/week:

• Intern journey stories & freelance contributor spotlights

• Posts highlighting marketing industry trends

• Educational articles or tips from the blog

• Engagement Tactics:

• Encourage employees/interns to share content

• Publish long-form content on LinkedIn Articles

• Collaborate with digital marketing mentors for knowledge-sharing posts

Recommended Weekly Content Calendar

Day	Platform	Content theme
Monday	Instagram	Motivational Quote
Tuesday	LinkedIn	Intern Experience / Career Tip
Wednesday	Facebook	Full blog share + Caption
Thursday	Instagram	Carousel: Blog Summary or Tips
Friday	LinkedIn	Educational Content / Trend Post
Saturday	Instagram	Reel: Life at Alfa
Sunday	Facebook	Event Announcement / Community Message

Key Performance Indicators (KPIs)

Objective	KPI
Increase Website Traffic	Monthly sessions from social media
Improve Engagement	Likes, shares, comments, saves
Brand Awareness	Follower growth (monthly %)
Talent & Contributor Acquisition	Form submissions or DMs received
Content Effectiveness	Reach, impressions, link clicks

Optimization & Analytics Plan

1. Tools Recommended:

• Meta Business Suite (for Instagram & Facebook scheduling and insights)

• LinkedIn Analytics (for performance on professional posts)

• Google Analytics (for tracking traffic from social media)

2. Review Cycle:

• Monthly review of performance metrics

• A/B testing of post formats, hashtags, and posting times

• Adjust content themes based on top-performing posts

Strategic Recommendations

1. Focus on Depth over Breadth: Strengthen current platforms (Instagram, Facebook, LinkedIn) before expanding to YouTube Shorts or Twitter.

2. Showcase People: Leverage intern stories, team culture, and contributor testimonials to build authenticity.

3. Push Micro-Content: Convert blogs into smaller content bites (quotes, quick tips) to maximize repurposing.

4. Build a Community: Introduce interactive features like Ask Me Anything sessions or comment-based discussions to improve retention.

5. Create a Content Repository: Develop a 30-day content bank for consistent posting and campaign planning.

• Shivani Khoiwal

• Business Analyst

• Asiatic International Corporation

• shivani.10bestincity@gmail.com

• shivani.asiaticintcorp@gmail.com

• https://asiaticincorp.com/

• LinkedIn:

www.linkedin.com/in/shivani-khoiwal-12d03

• Linktree:

https://linktr.ee/Shivani_BA_10bestincity

• vCard:

https://linko.page/shivani-business-analyst

• Instagram:

https://www.instagram.com/asiatic_in_corp