Friday 4 September 2020

Organization Culture Can be Improved by Social Media Post Covid19

Organization Culture Can be Improved by Social Media Post Covid19
Social Media is becoming bigger and bigger for organizations today. The reflect on social media from the perspective of working at a large technology company. It surprises how vital it is for an organization to be successful.  
It’s a way for organizations to connect to their audiences, build their brand, empower their customers as champions of their organizations, and address PR issues in real time.
But there are dangers in the world of social media as well.  If an organization does not take social media seriously, it can impact the organization negatively.  This can be due to not addressing your customers concerns, incorrect handling of PR issues, or causing a PR issue based on what the company is posting.
In today’s post I will talk to if I think that Social Media is relevant or not, can it influence the organization, my experience with social media, and how businesses should be using social media.
Organizational Culture:
Company culture is a lot like meetings and memos: it’s an inescapable, and inevitable, part of the employee (and candidate) experience.
But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it’s anything but business as usual.
At its core, every company’s “culture” is defined by its workforce, from CEO on down.
Some of the way to improve Organization Culture through Social Media  
Social media is very relevant to any business organization.  In fact, Today business can survive without using it.  The reasons for this would include the following:
Improved brand awareness – Social media allows organizations to promote their brand to millions with one click of a button. By using social media. it can increase the visibility of your brand to current and potential customers.
Cost-effective – Social media is a free resource for marketing your organization, products, and services.  Instead of spending millions on ads on TV and online you can quickly get the word out on a product, share a video and build excitement and sales for your brand.
Customer engagement – Social media allows you to have two-way conversations with your customers and build an engagement model that allows your customers to have a voice.
Loyalty to brand – Social media makes it easier for an organization’s customers to find you and connect with your brand messaging.  It builds a bond that is crucial to the long-term success of the business.
Improved customer satisfaction – With social media giving customers a voice it allows for a greater customer satisfaction as their issues are being heard, service issues are being resolved, and bonds are built
Education – The big thing I have seen from my perspective with Apple is we have used social media as a way to educate our customers on our products through sharing of articles and helpful videos.  This helps our customers understand and use our products in more efficient ways and at the same time can reduce future contact volume on these same questions/issues.
How does social media influence the organization?  
Social media can have a major influence over an organization and its culture.  Below is a list of just some of the ways the organized are influenced by social media?
Hiring – If you go on LinkedIn you will see plenty of ads for organizations hiring and looking for new people to join their teams.  This gives organizations a different way to reach potential employees that they didn’t have in the past
Sharing of positive news – Current employees can share positive news.  I think of the recent announcement that Apple is now a trillion dollar company.  I shared this on my social media and most of the Apple employees I’m friends with shared this as well.  This helps impact the culture of the company by building a bigger brand
Competition – You see friendly competition all of the time on Social media between different companies.  It pushed organizations to think outside of the box to keep up with other organizations
Direct feedback from customers – The customers will tell organizations their feelings about their products and services and it can influence organizations to rethink their strategies and list to the voice of their customers
Public voice – It gives organizations the option to share their voice on any number of subjects such as political or terrible incidents like terrorism and bad storm.
Social Media ideas put into action in my professional life
Social Media team – An entire team has been created to support the various social media platforms.  This is to ensure that customer’s questions are answered, that helpful articles are shared, and to ensure that the voice of customers is heard.
Built a loyal fan base – Even before Social Media Apple did a great job of building out a loyal fan base that was passionate about its products.  But with Social Media this has grown through customer engagement, sharing of ideas, sharing of support, and just listening to feedback.
Education – Apple has created an entire YouTube channel that walks users through how to use products and features.  This is on top of a dedicated group that promotes articles and videos on Twitter and FaceBook
Marketing – Apple has used this as a way to market new products and features to great fanfare and viral videos
A voice – Tim Cook our CEO has used social media as a way to address those urgent issues and represent Apple in the way it wants to be seen
Use of social media by human resource:
Going to the routes of each word, social media can be defined as an instrument that helps to communicate and interact. Media is a tool used for communication, like TV, newspaper, radio etc. 
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. 
Social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. 
Businesses may also refer to social media as consumer-generated media (CGM). 
But social media is not only about communication, it includes as well interaction between users. The most important characteristics that social media has are:
Participation — everybody is continuously involved in this contribution process — to share news, to give feedback
Openness — the barriers are small; the content is reachable and opened to discuss into Conversation — the dialog is really important; you offer information but as well receive feedback or/and other information
Community — common interests, hobbies, passions are creating groups where you can share all these
Connectedness — permanent connection, links between people, resources, life styles etc. The main benefit of adding social media to your overall marketing communication strategy is to create a platform that attracts the attention of clients and prospects of products, services and capabilities, or prompts them to share their views on a topic of common interest.
Use of social media for recruitment
Facebook and LinkedIn are most popular among young professionals. 
In a study conducted on 430 employees, LinkedIn and Facebook use is highest among the employees who are aged 26 to 45. In addition, 52% of the people surveyed use LinkedIn, 49% use Facebook, 31% use MySpace, and 6% use Twitter.
Employers who use LinkedIn and Facebook, as a result, have the highest potential of reaching young professionals in the workplace.
The Impact on the workplace 
Possible Advantages:
Social media has become an important tool for recruiting top talent. Social media is being used more intensively for internal communications. A lot of networks are fast being adopted by companies so as to increase collaboration at work. This is being considered as a basic hygiene factor at work.
Social networking sites help employees remain focused on and aligned with corporate objectives.
People can share resources and information easily and effectively.
These tools flatten the corporate hierarchy, empower individual employees at all levels and provide a direct path to decision-makers and executors.
Internal social networking encourages people to connect and communicate with each other, cross pollinate ideas and develop valuable insights.
The ability to communicate issues, insights and solutions leads to generating new ideas.
The company can be more easily and effectively search for and consolidate employee skill-sets to match specific project requirements.
Possible Disadvantages:
Open up the possibility for hackers to commit fraud and launch spam and virus attacks.
Increase the risk of people to result in data and identity theft.
May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable or offensive material.
Potentially result in lost productivity, especially if employees are busy updating profiles, etc.
Regards

Induja Kandhavel
HR Manager
AirCrews Aviation Pvt Ltd
9087221022
induja.aircrews@gmail.
https://induja.vcardinfo.com




@Induja Kandhavel  HR Manager  AirCrews Aviation Pvt Ltd

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