LESSONS TO LEARN FROM A BLOGGER:
1. Clarity is everything:
It’s easy to look at sites that have simplistic aesthetics and think that their owners are just not invested in the presentation of their content. The truth is that some of the most effective blogs tend to value simplicity over complexity, because that’s what their users value the most.
Straightforward content makes it easier to read due to its accessibility and actionability.
With an estimated 21 million unique monthly visitors, Lifehacker’s emphasis on keeping things as simple as possible is clearly working for them. There aren’t any ads surrounding their articles, ensuring that you’re able to focus on whatever content you happen to be reading.
And while you’re presented with some options for what to read next, it never feels overwhelming or distracting. It’s not just easy to learn something. It’s easy to take that knowledge and apply it.
2. The power of the headline:
The headline should still be intriguing and catchy. It should inspire curiosity and compel the average reader to stop what they’re doing and think, “Man, I gotta know what all this is about.”
But don’t promise something in your headline that your article doesn’t cover.
One of the most famous examples of this is Business Insider’s article titles. No matter what industry they’re tackling, the titles always manage to be eye-catching without ever being misleading.
The headline should be an introduction to your content — not a trick that gets people to read your article.
3. Visual content matters:
Enter the world of visual content. Particularly as it relates to the world of social media marketing and digital media as a whole, your content is expected to be multi-dimensional before it can be considered truly engaging.
The copy you create certainly matters, and it’s arguably the most important aspect of the creative process.To be as engaging as possible, your content needs enough structural integrity to guide people to the end.
Buzzfeed goes as far as using people’s tweets as visual content, and with plenty of success. And part of presenting the best content possible is using any tool at your disposal to engage your reader.
4. Long-form content works:
There are clear benefits to producing short-term content, just like there are clear benefits to producing long-form content.
Whichever type of content you decide to create will depend entirely on what you’re most comfortable producing and what type of content resonates with your audience the most.
Search engines love long-form content. This means that writing high-quality posts that are 2,000 words or longer will inevitably boost your conversion rate.
Ishika Jain
HR Manager
AirCrews Aviation Pvt Ltd
www.aircrewsaviation.com
8860107127
ishikajain.aircrews@gmail.com
aircrews.ishikajain@gmail.com
vcard:.
http://ishikajain.vcardinfo.com
Follow me on social media:
LinkedIn: https://www.linkedin.com/in/ishika-jain-5aa957182
Facebook: https://www.facebook.com/ishika.9203
Bio: https://www.portrait-business-woman.com/2020/08/ishika-jain.html
https://aerosoftin.blogspot.com/2020/08/lessons-from-successful-blogger.html
by @Ishika Jain HR Manager AirCrews Aviation Pvt Ltd
1. Clarity is everything:
It’s easy to look at sites that have simplistic aesthetics and think that their owners are just not invested in the presentation of their content. The truth is that some of the most effective blogs tend to value simplicity over complexity, because that’s what their users value the most.
Straightforward content makes it easier to read due to its accessibility and actionability.
With an estimated 21 million unique monthly visitors, Lifehacker’s emphasis on keeping things as simple as possible is clearly working for them. There aren’t any ads surrounding their articles, ensuring that you’re able to focus on whatever content you happen to be reading.
And while you’re presented with some options for what to read next, it never feels overwhelming or distracting. It’s not just easy to learn something. It’s easy to take that knowledge and apply it.
2. The power of the headline:
The headline should still be intriguing and catchy. It should inspire curiosity and compel the average reader to stop what they’re doing and think, “Man, I gotta know what all this is about.”
But don’t promise something in your headline that your article doesn’t cover.
One of the most famous examples of this is Business Insider’s article titles. No matter what industry they’re tackling, the titles always manage to be eye-catching without ever being misleading.
The headline should be an introduction to your content — not a trick that gets people to read your article.
3. Visual content matters:
Enter the world of visual content. Particularly as it relates to the world of social media marketing and digital media as a whole, your content is expected to be multi-dimensional before it can be considered truly engaging.
The copy you create certainly matters, and it’s arguably the most important aspect of the creative process.To be as engaging as possible, your content needs enough structural integrity to guide people to the end.
Buzzfeed goes as far as using people’s tweets as visual content, and with plenty of success. And part of presenting the best content possible is using any tool at your disposal to engage your reader.
4. Long-form content works:
There are clear benefits to producing short-term content, just like there are clear benefits to producing long-form content.
Whichever type of content you decide to create will depend entirely on what you’re most comfortable producing and what type of content resonates with your audience the most.
Search engines love long-form content. This means that writing high-quality posts that are 2,000 words or longer will inevitably boost your conversion rate.
Ishika Jain
HR Manager
AirCrews Aviation Pvt Ltd
www.aircrewsaviation.com
8860107127
ishikajain.aircrews@gmail.com
aircrews.ishikajain@gmail.com
vcard:.
http://ishikajain.vcardinfo.com
Follow me on social media:
LinkedIn: https://www.linkedin.com/in/ishika-jain-5aa957182
Facebook: https://www.facebook.com/ishika.9203
Bio: https://www.portrait-business-woman.com/2020/08/ishika-jain.html
https://aerosoftin.blogspot.com/2020/08/lessons-from-successful-blogger.html
by @Ishika Jain HR Manager AirCrews Aviation Pvt Ltd
