Case Study: Women Empowerment Through a Live Co-Founder Hiring Initiative
Initiative Overview:
The Live Co-Founder Hiring Initiative was conceptualized as a unique, experiential learning and leadership-building project under the umbrella of Asiatic International Corp. With a strong emphasis on women empowerment, the initiative aimed to identify, attract, and onboard women leaders as co-founders across 15 startups in diverse fields, including aviation, wellness, content, eco-tourism, and AI.
Executive Summary
This report presents a detailed account of the Women Empowerment: A Live Co-Founder Hiring Initiative, a live-action startup hiring and branding campaign led by interns under Asiatic International Corp.
Designed with a dual objective, to promote women leadership in startups and build sustainable co-founder teams, the initiative empowered interns to drive actual hiring processes, create digital content strategies, and contribute to real startup growth. Over two months, the initiative actively marketed 15 startup co-founder roles through classified platforms, content marketing, and professional networks.
The results included:
Receiving 10+ co-founder applications
Onboarding 2 dynamic women co-founders
Strengthening the visibility of all 15 startups
Creating a replicable hiring campaign template
This case study details the background of the company, industry landscape, strategic execution, and results.
About Asiatic International Corp (Aircrews Aviation Pvt Ltd)
Asiatic International Corp, under the umbrella of AirCrews Aviation Pvt Ltd, is a futuristic business ecosystem focusing on niche digital startups and entrepreneurial ventures across sectors, including aviation, edtech, wellness, AI, eco-tourism, and personal branding.
Founded with a vision to create global leaders through mentorship, tech, and meaningful ventures, the company fosters real-world learning through:
Virtual internships
Startup launch support
Co-founder collaborations
Digital brand building
Headquartered in India with a global outreach, Asiatic empowers Gen Z professionals by providing hands-on startup roles and tools like AI, Virtual Setting, and strategic marketing.
Industry Landscape: Why Women Co-Founders Matter
The startup ecosystem globally is facing an equity gap:
Only 15% of startup founders are women (as per global Crunchbase reports).
Women-led startups generate 35% higher ROI, but face funding and visibility barriers.
India, though rapidly growing in its startup count (the 3rd largest in the world), still sees underrepresentation of women in founding roles, especially in tech and aviation domains.
Thus, a live co-founder hiring initiative focused on empowering women aged 21–35, not only served a business objective but also contributed to gender inclusivity and SDG 5: Gender Equality.
Project Design and Strategy
🔹 Project Name:
Women Empowerment: Live Co-Founder Hiring Initiative
🔹 Duration:
May – July 2025
🔹 Target Roles:
Women professionals and aspiring leaders for co-founder roles (remote/virtual)
🔹 Execution Team:
6 Interns (from Project Management, Digital Marketing, HR, Aviation, Business Development, and FinTech)
Each intern led two to three startups’ hiring, branding, and outreach.
Startups Involved in the Initiative
Allocation of Different Ventures
Execution Phases
📌 Phase 1: Planning
Created a Google Doc-based content calendar
Assigned each intern to two to three startups
Finalized messaging focused on women's empowerment, startup culture, and co-founder perks
📌 Phase 2: Platform Outreach
📌 Phase 3: Screening & Onboarding
Interns handled Personal Messaging & Follow-ups
Created Notion sheets to track responses
Shortlisted co-founders
Campaign Samples & Creative Strategy.
Job Description Articles
https://www.portrait-business-woman.com/2025/06/looking-for-passionate-co-founders.html
📌 Visual Themes:
Women in power poses
Startup office visuals (remote setup)
Bold quotes: “Build what you want to see in the world.”
Some of the sample posts
(Letter to Co-Founder Post)
(Checklist post)
(Bingo card post)
(Moodboards for different startups)
📌 Content Snippets:
“We’re not just hiring a co-founder. We’re building a tribe of women leaders. Apply today to lead a startup that aligns with your passion!”
Outcomes & Analytics
✔️ Applications Received:
10+ quality profiles across marketing, AI, aviation, branding, psychology, and tourism.
✔️ Successful Onboardings:
Satpura Jungle Retreat
A woman entrepreneur from the sustainability sector
Plans eco-workation + travel blogger collabs
AeroSoft
✔️ Campaign Reach:
LinkedIn views per post: 500-600
7+ classified websites used
Reels shared on 6+ intern accounts
Intern Experience & Reflections
Rutba (Digital Marketing Intern)
I helped project to find a co-founder using LinkedIn and different online groups.
I searched, connected with people, and reached out to potential matches.
The project improved my networking and communication skills.
2. Trisha (Fintech Intern)
Through this project, I am able to expand my professional network by establishing more connections on LinkedIn.
Additionally, it significantly enhanced my communication skills by providing opportunities to engage and interact with a diverse set of individuals.
3. Garima (HR Intern)
Joining the co-founder project was a game-changer for me.
It challenged my creativity, leadership, and problem-solving skills every single day.
I got to learn so much with passionate individuals and build something from the ground up. The exposure to real startup dynamics was both intense and incredibly rewarding.
Every meeting felt like progress, every task brought us closer to our vision.
Key Learnings
Future Scope
Collaborate with startup accelerators and incubators for deeper reach
Launch a dedicated Women Startup Leadership Academy
This internship project was a blend of talent scouting, women's empowerment, brand building, and startup scaling. Through a completely virtual, intern-led model, Asiatic International Corp managed to bridge the gap between young startups and aspiring women leaders and create a replicable hiring blueprint for other organizations focused on inclusivity and entrepreneurship.
Aiswarya Nelliparambil
Project Management Specialist
Asiatic International Corp
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