Digital Marketing Services in Mexico

Digital Marketing Services in Mexico

Digital marketing which is also known as

Internet Marketing, Online Marketing or Web Marketing is majorly about the utilization of internet and digital devices such as computers, phones to market one's products and services. It's more like incorporating technology into marketing plans and everyday life.

Digital marketing can be done either by Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, E-commerce Marketing and so on. Digital marketing could also be done on non-internet channels such as Television, Mobile Phones (SMS, MMS), On-hold mobile ringtones etc.

In Mexico, due to the improvement in their infrastructures, Mexicans now have increased access to new technologies. the number of internet users in the country has risen by more than 100% and most of them are tech-savvy with an average of 6 to 7 years' experience researching in the cyberspace. Most businesses are investing to reach the big audience through e-commerce and digital marketing in the Mexican market. 

Digital marketing in Mexico can take place through many avenues as different types of businesses and niches require different approaches such as;

• Search Engine Optimization: Without a doubt, SEO is the most powerful avenue for digital marketing. When SEO is fully on-going and applied, it enhances other digital marketing channels naturally.

• Email Marketing: Having discovered the effectiveness of a well-executed email marketing campaign, business owners have resulted to using it.

• Social Media Marketing: Most audiences right now can be found in social media to varying degrees, making them an ideal marketing channel depending on how well they can be utilized.

• Display Advertising is less used, it is a viable avenue in certain circumstances.

A larger percentage of the population block intrusive advertising, whilst only 30% of users actually interact with ads hence the use of E-commerce. 

E-commerce in Mexico is growing fast and is valued at over $17 billion and users who are taking advantage of e-commerce are under 30 years old and tech-savvy. After an analysis done in order to know how profitable E-commerce is in Mexico, the results are;

• 51% aged 18 – 34

• 38% aged 35 – 54

• 11% over 55

• 86% live in cities

• 54% are men

• 46% are women

• 55% employed full-time

• 95% connecting at home

• 54% connecting at work

• 67% outside of Mexico

From this data and research, it's clear that Mexico offers many opportunities for businesses as far as the right tool for marketing is harnessed. 

Moronkeji Ayotola 
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Contacto

Guadalupe López Jiménez

Director asociado

BkO Grupo México

Calle Calli Lote 27 B Mz 2

Col. Ciudad Amanecer,

Ciudad Ecatepec de Morelos,

Estado de mexico. C.P. 55267

Móvil +52 5618 979578

mexico@alfabloggers.com

mexico@aircrewsaviation.com

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Digital Marketing Services in Mexico

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