Monday, 6 July 2020

Difference between manager and leader by Vaishali Saini

Difference between manager and leader.

The main difference between leaders and managers is that leaders have people follow them while managers have people who work for them. A successful business owner needs to be both a strong leader and manager to get their team on board to follow them towards their vision of success.

Here are some differences of manager and a leader

  1.  A great leader connects daily work with great goals. A mere manager focuses only on the short-term.
  1. A great leader thinks of people as people. A mere manager sees only titles or organizational charts.
  1. A great leader wants to earn respect. A mere manager wants to be liked.
  1. A real leader is thrilled when team members achieve great things. A mere manager is threatened.
  1. A great leader empowers people with honesty and transparency. A mere manager parcels out information as if it costs him personally.
  1. A great leader understands that if the team falls short, he is responsible. A mere manager blames the team.
  1. A great leader cares mainly about results. A mere manager is more concerned with process.



Vaishali Saini





TOPICS FOR THE PRESENTATION

TOPICS FOR THE PRESENTATION

Aviation After CoVid19
E-Waste Management
Business Intelligence
Network Marketing – an Emerging Face of Sales Management
Poka Yoke: 

A Japanese term means ‘mistake proofing’.
Job Enrichment

Time Management
Research Methods For Management
Financial Management
Marketing Mix
HRM – Harvard Model
HRM – Fombrun, Tichy and Devanna Model
Capital Budgeting
New Normal After CoVid19 Pandemic 


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Webinar Topics

Come early, really early and monitor the room where you will be presenting. Know about the setup, make sure that you have checked all the devices that you will need during your presentation, change the sitting arrangement if you feel like. In short, before your presentation examine whether everything is perfect to avoid any hindrance later.
Be engaging and entertaining. It certainly doesn’t mean that you start cracking jokes or dance during a serious presentation. The idea is to see that your audience is interested and engaged throughout. For this, you need to cut down the monotony. Pause at times; ask questions, maybe a short quiz or a small game in reference to your presentation, any activity or video – small tricks to make your presentation successful and engaging.
Do not read to the audience. They have books, reports, emails and documents for that. Audience engagement is the key to a successful presentation. The most common presentation mistake is that the presenters try to fill in every small detail in the slides and then read them to the audience. This is a big NO-NO. Use bullets and short text with pictures.
Include video and multimedia content to improve audience engagement. There is a reason why people find you tube interesting and spend hours on it. Don’t you want to hook people and prevent them from falling asleep during your presentation? Anyone would be more interested in watching a video rather than listening to a speaker reading his/her slides.
Watch your pace while you are delivering your presentation. Talking too fast gives an impression that you are nervous and in experienced. While, talking too slow shows that you are not confident about yourself. Neither try to maintain a good pace that is neither too fast nor too slow and also pause at times.
 ‘Practice makes a man perfect.’ Remember? So, before the big day, practice and practice. Maybe in front of a mirror, family or friends. It will help you to boost your confidence and will make your more competent.
Tell a story. Trust me, it always works. In your presentation try to tell the audience small and interesting stories or maybe examples from their everyday life. These help the audience to understand the point better as they can easily relate. Good presenters know how to use a story to build a connection with the audience.
It is absolutely fine to say sorry if you are wrong. If you arrive late or proved incorrect by someone, you can always go ahead and apologize. There is nothing wrong with it. It is great to appear confident but arguing unnecessarily with your audience just to prove them wrong should be avoided.
Smile and have fun. You made the presentation, worked hard on it for days and tried to make it as amazing as possible. So, now during the presentation smile and enjoy the fruit of your hard work.
Trust me, it is not as dreadful as it seems even for those who have a fear of public speaking. You just have to arm yourself with confidence and knowledge and you will kill it.



Fight Depression

HOW TO FIGHT DEPRESSION?

i) Tips for coping with depression
Try these coping strategies if you're feeling depressed.
Stay in touch
Don't withdraw from life. Socialising can improve your mood. Keeping in touch with friends and family means you have someone to talk to when you feel low.  
Be more active
Take up some form of exercise. There's evidence that exercise can help lift your mood. If you haven't exercised for a while, start gently by walking for 20 minutes every day.
Read about exercise for depression.
Face your fears
Don't avoid the things you find difficult. When people feel low or anxious, they sometimes avoid talking to other people. Some people can lose their confidence in going out, driving or travelling.
If this starts to happen, facing up to these situations will help them become easier.
Reading Ten ways to fight your fears may help.
Don't drink too much alcohol
For some people, alcohol can become a problem. You may drink more than usual as a way of coping with or hiding your emotions, or just to fill time. But alcohol won't help you solve your problems and could also make you feel more depressed.
Read some tips on cutting down on alcohol.
Try to eat a healthy diet
Some people don't feel like eating when they're depressed and are at risk of becoming underweight. Others find comfort in food and can put on excess weight.
Antidepressants can also affect your appetite.
If you're concerned about weight loss, weight gain or how antidepressants are affecting your appetite, talk to your GP.
See tips on how to eat more healthily.
Have a Routine
When people feel down, they can get into poor sleep patterns, staying up late and sleeping during the day. Try to get up at your normal time and stick to your routine as much as possible.
Not having a routine can affect your eating. Try to carry on cooking and eating regular meals.
Seeking help for depression
Get help if you're still feeling down or depressed after a couple of weeks.
Treatments for depression include psychological therapies and antidepressants.
You can:
• contact Samaritans on 116 123 for 24-hour confidential, non-judgemental emotional support
• call your GP and ask for an emergency appointment
• call 111 out of hours – they will help you find the support and help you need

ii) 15 Steps To Treat Depression Naturally
1. Identify Any Underlying Conditions
I would venture to say that most people with treatment-resistant depression are also suffering from undiagnosed conditions. 
My list was long: Crohn’s disease, small intestine bacteria overgrowth (SIBO), hypothyroidism, low stomach acid (hypochlorhydria), adrenal fatigue, Raynaud’s phenomenon and connective tissue problems, pituitary tumor, aortic valve regurgitation, and certain nutrient deficiencies (iron, vitamin D, and vitamin B-12).
It’s really best to work with an integrative or functional doctor. Many are listed on the website for the Institute of Functional Medicine, but you need to proceed with caution, because some of them are very expensive and will run unnecessary tests if you’re not careful. At the very least, I would ask your primary care physician or psychiatrist to run these four blood tests: a complete blood count (CBC); comprehensive metabolic profile (CMP); a thyroid full panel, including TSH, free T4, free T3, and thyroid antibodies (read Dana Trentini’s important blog on this); and the 25-OH vitamin D test, as well as B-12 levels. It may also be worth finding out if you have a Methylenetetrahydrofolate reductase (MTHFR) gene mutation (present in 15 to 40 percent of the general population), because we need the MTHFR enzyme to convert folate to its active form, methylfolate — and folate deficiencies make it difficult for antidepressants to work. In fact, many studies link low folate levels to depression.
I have actually learned more about my various conditions from the people on my depression forums, and in books and articles, than I have from sitting in doctors’ offices. The folks on Project Beyond Blue and Group Beyond Blue are working with nutritionists, integrative doctors, gastrointestinal specialists, and other experts, and are experimenting with new things all the time and willing to share their experience with you for free. I've learned from them about certain supplements, protocols, and resources that have really helped mitigate some of my symptoms.
2. Eliminate Triggers of Inflammation
Certain foods and substances create inflammation in our bodies, including in our brains, which leads to depression. The usual suspects are sugar, gluten, dairy, caffeine, and alcohol. Some people, like my daughter, may have more dramatic reactions to dairy, whereas others, like my son, are more affected by gluten. Me? I can’t go near sugar if I don’t want the death thoughts to return. You won’t really know until you do an elimination diet and get rid of everything for a few weeks, and then gradually add them back in (that is, if you tolerate them fine). I will warn you, though: You can’t cheat for those few weeks, because your system has to be totally clean for you to identify the problem. A spike in cytokines, proteins that are pumped into our bloodstream when our immune system is fighting off a foreign agent, happens when people are depressed. The process looks the same as when a person is fighting an infection of any kind. Unfortunately, a lot of fun, processed foods that taste really good, like Twinkies and Doritos, can cause inflammation — but clearly some people are more sensitive to others. Here’s an easy rule to follow: If a food comes in a nicely marketed package (even with the words “gluten free,” “dairy free” and ESPECIALLY “sugar free”), and its ingredients contain a bunch of words that you don’t know how to pronounce, it’s not going to make you any saner.
And not to be a total killjoy, but it’s worth examining what other kinds of toxins you are immersed in daily. Those could be causing inflammation, too. Not until three months ago did I realize that swimming in chlorine a few times a week was probably contributing to my gut problems and thyroid issues, both of which are critical in establishing a stable mood. So I switched to hot yoga (step five), and I began to feel better.
3. Go Green
Dark, leafy greens like spinach, Swiss chard, and kale fuel every system in your body more completely than any other kind of food. They are nutrition powerhouses, packed with vitamins A, C, E, K, and folate; minerals like iron and calcium; carotenoids; fiber; antioxidants; omega-3s; and phytochemicals. They are also a major source of chlorophyll, which, according to Green for Life author Victoria Boutenko, “heals and cleanses all our organs, and even destroys many of our internal enemies, like pathogenic bacteria, fungi, cancer cells, and many others.”
I started to feel a little better when I swapped my sandwich at lunch for a salad full of greens, and made a conscious effort to eat mood-lifting foods during the day. But I began to really heal when I started drinking green smoothies. I realize I sound like an infomercial at this point, but the only way my body was able to easily absorb and process all the nutrients in the greens was when they were blended into very small pieces. Like most people who have been on medications for decades, my stomach acid was very low, so eating lots of raw vegetables and greens was producing bloating and gas. I was not happy when my husband spent $500 on a refurbished Vitamix, but it has proven to be one of the smartest investments we’ve ever made. Now I try to drink two smoothies each day, and I really believe it has made a substantial impact on my health.
4. Heal Your Gut
Embedded into the walls of our intestines is an intricate enteric nervous system, consisting of some 100 million neurons, that is often referred to as our second brain. In fact, the nerve cells in our gut manufacture 80 to 90 percent of our body’s serotonin. There’s also a complex collection of bacteria living in our guts that a substantial volume of research says impacts our mood. It’s fascinating stuff for people like me who have always suffered from gastrointestinal problems and never before connected the dots. In my article 10 Ways to Cultivate Good Gut Bacteria and Reduce Depression, I outline some of the steps I have taken to clean up my gut. Among them, I believe it’s important to consume prebiotic foods, like garlic, onions, artichokes, leeks, and dandelion greens, and probiotic foods, like active-culture yogurt, kefir, pickles, and fermented foods. It’s also good to avoid the use of antibiotics as much as possible.
5. Do Yoga
Any kind of workout or movement lifts your mood — boosting our brain’s dopamine levels and providing endorphins — but some kinds of exercises are much more healing than others, especially for people who have been depressed for decades or have stress-related conditions like adrenal fatigue. Unlike other aerobic workouts, like running or CrossFit, that raise cortisol levels and essentially wear out your body, yoga lowers levels of this stress hormone that is critical to the maintenance of homeostasis and regulating immune responses, blood sugar, and central nervous system functions. Several studies illustrate how yoga tames the stress response by priming the parasympathetic nervous system, and is therefore an effective therapy for depression and anxiety. I have tried different types of yoga, but the one in which I feel the most benefit is Bikram, a sequence of 26 Hatha yoga positions, and two breathing exercises, designed to engage and heal all of the systems of your body. It’s not for everyone, as you’re stuck for 90 minutes in a room heated to 105 degrees (sweating helps flush out the toxins). But when I can get there on a regular basis (at least four times a week), I feel a profound, calming effect —and I've heard the same from several other people who struggle with chronic anxiety and depression.
6. Reduce Stress
Depression is ultimately a stress disorder: a disease where stress is poorly managed by our bodies. It’s as if many of us with depression and anxiety have a new intern sitting at command central of our nervous system, and she keeps categorizing stress responses incorrectly, sending them to the wrong department in our body. Moreover, she sits right next to the fire alarm and keeps ringing it every time there is a hint of panic. But new research from the Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital has found that by eliciting the relaxation response, we can immediately alter our gene expression tied to inflammation, metabolism, and insulin production — all of which impact our mood. We engage the parasympathetic nervous system by practices like meditation, yoga, deep breathing, massage, and prayer. Even a few long, deep breaths when you start to feel panicky can message the intern not to sound the fire alarm.
But I have found that doing a “stress inventory” is also critical to getting well, an exercise where you list on one side of a sheet of paper everything that stresses you out, and list on the other half everything that helps you feel better. Next, you sit with all those things on the left side of the paper (what stresses you out) and have a brutally candid talk with yourself about why you are doing them (people-pleasing hang-ups? ego? confused priorities?), followed by a session where you find creative solutions to cross out as many as you can. I had a stress inventory with myself a few months ago where I finally conceded that my health is not worth my trying to become a blogging superstar and bestselling author like Gretchen Rubin like I’ve always wanted to be, or running a formidable nonprofit like BringChange2Mind. It was an epiphany moment when I realized that I don’t have to be anyone else in order to be OK. By working at my own snail pace, I have enough time to do more of the things on the right side of the paper that make me feel good.
7. Take the Right Supplements
It can be overwhelming trying to figure out which supplements may be helpful, and how to distinguish between quality brands. Consumer Lab lists third-party-tested supplements which should be safe to take. I’ve done a bit of research, too, and found these manufacturers to be reputable: Prothera, Klaire Labs, Pure Encapsulations, Douglas Laboratories, Nature Made, Orthomolecular Products, Metagenics, Vital Nutrients, Truehope, OmegaBrite, and Carlson Laboratories.
In my post 12 Patient-Approved Natural Supplements for Depression, I list various vitamins and minerals that are good to take for your mood. But here are the critical ones that I would start with: an omega-3 supplement, a probiotic, vitamin D, vitamin B-12, and a multivitamin. Because I have low stomach acid (as do many people who have been on medication for years), I find better results when I take a powder or liquid. I get my vitamin D and B-12 as a liquid from Pure Prescriptions. Blogger Lisa Richards has compiled an excellent list of the best commercial probiotics, her favorite being Healthy Origins 30 Billion or Prescript-Assist. I take Ther-Biotic Complete Powder because it contains all of the different strains of bacteria that I need for my unique gut situation (Crohn’s plus significant intestinal bacteria). A few months ago I started taking a multivitamin called EmpowerPlus Powder from TrueHope after I read through all the research studies using this specific micronutrient to help treat different mood disorders and watching Julia Rucklidge’s inspiring TEDx Talk about nutrition and micronutrients. Finally, I get my omega-3 supplement from OmegaBrite, because their capsules contain 70 percent EPA (eicosapentaenoic acid) in a 7:1 ratio of EPA to DHA (docosahexaenoic acid). New research has confirmed the positive effects of EPA on mood, even more so than DHA, as it provides a natural balance to omega-6 arachidonic acid. Nordic Naturals is also a reliable brand. If you do have a MTHFR gene mutation, it’s a good idea to supplement with l-methylfolate, the bioavailable form of folate.
8. Protect Your Sleep
From all my research on mood disorders over the last ten years, and from conversations with people who can’t get well, I’d say that chronic stress and disrupted sleep cycles are the two biggest factors that prevent a person from climbing out of the depths of depression. Unfortunately, where there is depression, there are usually sleep issues. Volumes of studies have documented the devastating effects of sleep on mental health, like the one by the American Academy of Sleep Medicine that found that the heritability of depressive symptoms in twins with very short sleep was nearly twice the heritability in twins sleeping seven to nine hours per night.
Because I am such a fragile creature, I've had to move sleep up on my priority list from about No. 7 to No. 1. I protect it with everything I have. This means I no longer wake up at 5 a.m. to work out. I sleep in, exercise later, and am much less productive during the day (step six). But by sleeping eight hours a night, I am more resilient to mood swings. I've had to adopt strict sleep hygiene rules to ensure that I don’t end up with the kind of miserable insomnia I had two years ago: I shut off the computer at 7 p.m., leave my phone downstairs (not next to my bed) and don’t check messages after 8 p.m., and try to be in bed by 10 p.m. every night. I've also started to use lavender oil, and take melatonin and a combination of magnesium and calcium at night, which does seem to calm me.
9. Find a Purpose
Nietzsche said, “He who has a why to live for can bear almost any how.” Last summer, when I began to think that I would never be without debilitating death thoughts, I clung on to that logic, and to the inspiring words of Holocaust survivor and famous psychiatrist Viktor Frankl, MD, PhD. If a person has found a purpose in life, he explains in his classic Man’s Search for Meaning, “even the helpless victim of a hopeless situation facing a fate he cannot change, may rise above himself, may grow beyond himself, and by doing so change himself.” Upon finishing that book, I had no doubt about my purpose in life: to help persons who have been battling depression and anxiety for most of their lives…those that, like me, have spent years in the offices of psychiatrists trying so many drugs, and yet dream of a flattened pulse. So I started my two forums and a nonprofit dedicated to treatment-resistant depression. They haven’t cured me of my symptoms, but I can honestly say that committing to a purpose last summer is what brought me hope in a period of desperation. For the first time, I could see myself living a meaningful life despite the persistent ruminations clogging up my brain. When I began to help another person off the ledge, I often forgot about my own obsession to jump. I think Nietzsche and Frankl are right. Meaning and purpose can serve as a kind of anesthesia to pain; focusing on your small role to make the world a better place positions your suffering into a larger perspective that leads to peace.
10) Start a gratitude journal.
There’s so much for which to be grateful in life, so why not remind yourself of that on a daily basis?
A gratitude journal is a wonderful way to stay positive every day with little to no effort. Once a day, you can jot down at least three aspects of your day for which you feel thankful. They can be as small as seeing a cute dog on your way to work or as large as getting an offer from your dream job. In addition, they can be something that happened to you on that specific day -- such as getting yourself a large latte -- or something that exists in your life always -- such as having a family who loves you.
Whatever you want to write is up to you. All that matters is that you’re remembering to feel grateful every day. By retraining your mind to think about all the good things in your life, you can develop a more positive outlook.
11. Treat yourself to some self-care every day.
It’s always important to take care of both your physical and mental health. It can feel overwhelming when you’re working a full-time job that requires you to constantly interact with people -- whether they be customers, prospects, co-workers, or managers -- in often high-pressure situations.
In order to keep moving forward with a positive attitude, it’s essential that you take a step back sometimes and treat yourself to something special. Self-care is all the rage these days -- for good reason. And, it doesn’t always have to involve a nighttime soak in the bath with candles and a glass of wine -- although that sounds lovely, too.
Consider the ways you can unwind, de-stress, and have some “you” time. Some examples are doing a face mask, watching a movie, baking, calling a friend, getting takeout, or even just saying “no” to plans and, instead, staying in. No matter what it is, you should get into the habit of practicing something every day. By allowing yourself these moments of pure bliss and rest, you can ensure a more positive attitude when you’re on the work grind.
12)Practice Affirmations

Affirmations are sentences aimed to affect the conscious and the subconscious mind so that in turn, they affect our behavior, thinking patterns, habits, and environment.
• They motivate.
• They keep the mind focused on the goal.
• They influence the subconscious mind and activate their powers.
• They change the way you think and behave, and this can bring you into contact with new people, who can help you with your goals.
• How to practice ?
a) Say your affirmations 2x a day.
b) Say them multiple times. It is up to you, but we recommend either 5-minute sessions or alternatively, saying your whole set of affirmations 10x each, in a slow, confident voice.
 Powerful Affirmations to heal your life:
I am Enough.
The Universe always has my back.
I deserve a life of freedom and abundance.
I create the life I desire.
My body is getting stronger and healthier every day.
I create my own reality.
I live in the present moment and easily release all the past pain.
The door of my heart is wide open and I am safe.
I believe I am wonderful and life is a joy.
Life loves me. I am safe.
I am worth loving because I exist.
13)Bedtime short prayer
 Our Deepest Fear
By Marianne Williamson
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.
We ask ourselves
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small
Does not serve the world.
There's nothing enlightened about shrinking
So that other people won't feel insecure around you.
We are all meant to shine,
As children do.
We were born to make manifest
The glory of God that is within us.
It's not just in some of us;
It's in everyone.
And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we're liberated from our own fear,
Our presence automatically liberates others.
14)  Practice meditation.
Practicing meditation can do a lot to decrease stress and anxiety, as well as improve mental and spiritual health. A research study compared the brains of those who practiced mindfulness meditation -- a style of meditation -- and those who didn’t. The results showed that those who practiced the meditation showed changes in brain activity in areas focused on optimism and positive thinking.
Another study showed that meditation was able to decrease anxiety in health care professionals. This means that proper meditation may help decrease workplace anxiety for those in other high-pressure work environments, such as in customer support or service.
Even five minutes a day is a great start to a meditation routine. Practice deep breathing and clearing your mind. Simple methods like this are effortless and will help you find balance in your life, as well as let go of the negativity and stress that you may experience on a daily basis.
15) Talk it out

The person you talk to doesn’t have to be able to fix you; they just need to be a good listener—someone who’ll listen attentively and compassionately without being distracted or judging you.

If you already have supportive friends and family, opening up to them can be a great place to start. It can be a huge relief to open up to the people closest to you, since you no longer have to hide what you’re feeling. You can also open up to coaches, teachers, or religious leaders—anyone in your personal life that you’re close to.

If you’re not sure what to say, try writing your thoughts down first. This can help you get your words straight so you know how to express yourself. You can even write a letter to the person, if you find that easier than talking to them.
Try using a help line or a support group as “practice” for opening up to friends, family, or professionals that you might feel more nervous about talking to. Try whichever way is comfortable for you but do not let those negative thoughts to stay within you.

Parle- G sales Skyrocket in the Pandemic

Parle- G sales Skyrocket in the Pandemic. 

It turns out to be India’s Aam Aadmi’s biggest comfort food.

In India since independence, Parle-G is to biscuits what Xerox is to photocopy. 
For almost 80 years Parle-g has been a tea staple for many people in the country. Even today, many people wake up to a cup of tea and Parle-G every morning. And the recent lockdown in the country has again proven it to be the favorite biscuits of India. At times when the country is fighting COVID-19 pandemic, Parle products have recorded the highest sales ever of Parle-g biscuits for the past 8 decades. The sales of the most fairly priced biscuits went up massively in the country as people stocked up on easy and simple essential food items.

Parle-G since pre-independence era

Parle-G was launched in the year 1939 by Parle Products which started as a confectionery making factory in the Ville Parle suburb of Mumbai in 1929. In the year 1947, when India became independent, Parle Products launched an ad campaign that showcased its Glucose brand of biscuits as an Indian/Swadeshi alternative to British-branded Jacob’s biscuits in that era. The company considered it’s the responsibility to manufacture and sell the most affordable biscuits to Indians with good nutrition value.

Inspired by Swadeshi movement

The Chauhan family that owns the Parle Products company was deeply rooted in the Swadeshi movement at that time. Initially into the textile business, after the launch of the Swadeshi movement, they were inspired to go Indian. The main reason for this is because most of the silks for their textile business came from Europe. In order to support the Indian’s, they decided to step into the confectionery making business. Later they focused on manufacturing and selling biscuits to the Indian masses at very cheap rates as biscuits in that era were confined only to the elite.


Parle-G sales skyrocket during the COVID-19 pandemic
 

A downturn in Asia’s third-largest economy is negatively affecting sales of everything from cars to clothing, forcing big companies to curtail production and raising their hopes that the government will unveil an economic stimulus to revive growth.
Contrary to this, Parle Products, which is one of India’s leading food company, has recorded a surge in sales of Parle-G biscuits in the months of April and May during the COVID-19 lock down as quoted by Mayank Shah, Senior category head of Parle Products. The sales of Parle-G biscuits skyrocketed to the best level recorded in the last eight decades. As a result of these sales, the company has increased its market share by up to 5% from 4.5% in the highly competitive biscuits segment. All credits to India’s tea staple biscuits Parle-G, which was preferred by the people while stocking the pantry during the pandemic. The boost in sales is good news for the country’s biscuits giant, which had last year warned it might reduce production as well as its workforce amid slowing economic growth and falling demand.
Parle Products, India’s leading biscuit-makers got their operations running within a very span of time after the lockdown began on March 24. The company also arranged transport facilities for its workers for an easier and much safer commute to work. Once the factories were operational during the lockdown, the focus of the company was to produce the food that drove maximum sales.

Mayank Shah was also quoted saying that this has been one of the highest sales recorded in recent years. He even mentioned that he had not witnessed such a growth in the past 30 to 40 years.Mr.Shah said adding that in his entire 20 years of working with the biscuits major he has not witnessed a phenomenal performance like this before. Though the company has not revealed the specific sales numbers yet. Further speaking on the sales strategy adopted by the company during the lockdown phase, Mayank Shah said that Parle-G became the comfort food for many people, and for others, it was the only food they had available. According to the company, Parle-G has been the common man’s biscuit. The people who cannot afford bread buy Parle-G.

Several state governments in India had requested the company for biscuits. They were in constant touch with the biscuit maker, asking about their stock positions. Further, several NGOs bought humongous quantities of Parle-G biscuits from the company.


Recently Twitter was flooded with people celebrating the FM CG major’s sales performance and the brand appeal of Parle-G with the trending hashtag #BharatKaApnaBiscuit.
One such trending and the nostalgic tweet were made by actor Randeep Hooda who requested the company to just alter it’s plastic packaging to a biodegradable packaging to protect the environment.
Environment activists including Afroz Shah retweeted his post and also commented that the company should switch towards eco-friendly packaging. Over the past few years, Parle-G biscuits were lost in the crowd of premium brands and trendy variations of biscuits, suddenly became popular during the prolonged COVID-19 lock down. Nothing has changed about the biscuits, the same familiar yellow wrapping with the image of a grinning toddler and a never altering taste has been a core strength of the brand.


Parle Products generosity

In March just during the onset of COVID-19 lock down, India’s largest biscuits manufacturer declared it will donate three crore packets of Parle -G biscuits during the first phase of lock down in April. The donation was specially made to the needy people through various government agencies within the country.The company further said its manufacturing units are functioning with 50 per cent of workforce keeping with government advisories to prevent escalation of the COVID-19 infections. Company also assured that it is working towards to ensure that sufficient quantity of its products are available in the market all through the pandemic. This initiative by the biscuits giant is a continuation of the rich legacy of Parle G in service of the nation since decades. Parle-G was consumed and distributed as an essential source of energy during Kargil wartime and natural calamities like Tsunami and earthquakes, earning it the tagline of Bharat Ka Apna Biscuit. Also Parle G biscuits were widely distributed during floods in Kerala, Chennai and Maharashtra. Parle G biscuits for many decades have also been the comfort energy snack for the Indian armed forces be it while manning our borders or when engaged in various combat situations such as the Kargil War.

Parle-G has run brilliant advertising campaigns over the years. Their taglines have changed over the years, but the essence of their products remains the same. With time Parle Products has also ventured into philanthropist activities, like helping various children across the nation achieve their dreams.



Time Management is about more than Life Hacks by Isha Srivastava Manager HR Aircrews Aviation Pvt Ltd

TIME MANAGEMENT IS ABOUT MORE THAN LIFE HACKS

Project creep, slipping deadlines, and a to-do list that seems to get longer each day — these experiences are all too common in both life and work. With the new year resolution season upon us, many people are boldly trying to fulfill goals to “manage time better,” “be more productive,” and “focus on what matters.” Development goals like these are indeed important to career success. Look no further than large-scale surveys that routinely find time management skills among the most desired workforce skills, but at the same time among the rarest skills to find.

So how do we become better time managers? 
Yet, the most frustrating reality for individuals trying to improve their time management is that no matter how effectively designed these tools might be, they are unlikely to work. Simply put, these tools presume a person’s underlying skill set, but the skills comprising time management precede the effectiveness of any tool or app. For example, would anyone seriously expect that purchasing a good set of knives, high-end kitchen equipment, and fresh ingredients would instantly make someone a five-star chef? Certainly not. Similarly, using a scheduling app without the prerequisite time management skills is unlikely to produce positive time management outcomes.

Fortunately, there is a wealth of research that delves into the skills that undergird time management. Here, time management is defined as the decision-making process that structures, protects, and adjusts a person’s time to changing environmental conditions. Three particular skills separate time management success from failure:

Awareness: thinking realistically about your time by understanding it is a limited resource.
Arrangement: designing and organizing your goals, plans, schedules, and tasks to effectively use time.
Adaptation: monitoring your use of time while performing activities, including adjusting to interruptions or changing priorities.
Of these three skills, arrangement is probably the most familiar. This raises key questions about how these skills play out from a developmental perspective: Are they equally important? Are some more difficult for people to master? And, are some rarer than others?
Measuring Time Management Skills
First, all three skills mattered equally to overall time management performance. Therefore, only improving one’s scheduling and planning (i.e., arrangement skills) ignores two-thirds of the competence needed to effectively manage time. This might explain why it’s so disappointing to try a new tool and then feel like we’ve never really moved the needle toward being great overall time managers.

Second, people struggled the most with awareness and adaptation skills. This  suggests that awareness and adaptation are not only rarer skills, but are more difficult to develop naturally without direct interventions. Additionally, awareness skills were the primary driver of how well people avoided procrastination and adaptation skills were the primary driver of how well they prioritized activities.
Third,  were actually unrelated to time management skills. How well or poorly people managed their time had nothing to do with their preferences to multitask. Thus, the extensive attention so often given to multitasking by those offering time management tricks is unlikely to yield any real success.
Fourth, the evidence was crystal clear that people are not at all accurate in self-evaluating their time management proficiency. For example, less than 1% of people’s self-ratings overlapped with their objective skill scores. 
How to Improve Your Time Management Skills
There are three steps you can take to prime your improvement efforts:-
Build accurate self-awareness of your time management skills. This can be accomplished by using objective assessments like a microsimulation, seeking feedback from others like one’s peers or boss, or establishing a baseline of behaviors against which gauge improvements.
Recognize that preferences matter, but not how you think. Self-awareness of one’s preferences or personality related to time management, such as multitasking or being proactive, can deepen an understanding of where you might struggle as your change efforts go against existing habits. But remember that skills, not personality, are the most malleable personal attributes and provide the greatest ROI on self-improvement efforts.
Identify and prioritize the skill you need to improve. Although this sounds obvious, the key point here is to avoid self-improvement that is an “inch deep, but a mile wide,” where efforts are spread too thin across too many needs. It is best to prioritize your skill development, focusing on the most pressing skill need first and then moving on to the next.
Developing awareness skills. Effectiveness is different than efficiency, with effectiveness being about doing things well and efficiency being about doing things fast. Both are critical. Pursuing efficiency for its own sake is counter-productive.
Find your peak performance time. Break your typical day into three to four time slots and, over the course of a week, rank-order these slots from your most to least productive (most productive is peak performance).
Treat your time like it’s money. Create a time budget that details how you spend your hours during a typical week. Categorize time into fixed time (“must do’s”) and discretionary time (“want to do’s”).
Try timing-up. Record how long you’ve spent on tasks with very clear deadlines, rather than how much time you have left.
Evaluate how realistically you assess time. After finishing a project, evaluate how long you thought it would take and how long it actually took.
Take a “future time perspective.” Think about how the tasks you are doing right now will help or hurt you in the future (e.g., how do today’s project tasks impact next week’s tasks?).
Avoid “sunk cost fallacy.” When you think you might be spending too much time on an activity, step back and evaluate its importance (e.g., how valuable is the outcome, who will be affected if it’s finished or not finished, etc.)
Developing arrangement skills. Unfamiliar but important tasks often have steeper learning curves and more unpredictable time requirements. Developing arrangement skills is not about organizing your work to better control your life – it’s about taking control of your life, then structuring your work around it.
Prioritize activities and obligations. It’s not enough to simply list out your tasks, to-do lists, and meetings.
Avoid the “mere urgency effect.” Urgency and importance are related but distinct concepts; urgent tasks require immediate action, whereas as important tasks have more significant and long-term consequences. Tasks that are both urgent and important should be done first.
Use a calendar app. Record due dates for tasks and appointments — and do this immediately when they are planned or requested. Label or color-code entries (e.g., work, school, life, etc.).
Schedule protected time. Make calendar appointments with yourself to ensure uninterrupted time to dedicate to your most important projects.
Reduce underestimation errors. When forming plans, ask a neutral party for feedback about your forecasted time requirements.
Try half-sized goals. When struggling to attain a goal that seems to be too challenging, set a less difficult version of the goal.
Developing adaptation skills. These skills are tested and developed in situations that naturally involve high pressure and sometimes even crisis – the challenge is to handle such situations without getting upset, anxious, or distracted.

Try “habit stacking.” Tie your time management behaviors to habits you already exhibit (e.g., track daily progress every evening when you sit down for dinner).
Use short bursts of effort. When tasks seem overwhelming, put forth maximum effort for 15- to 30-minute intervals to help avoid procrastination.
Experiment with time-tracker or checklist apps. Remember benefit must exceed cost when using these tools. Gains should outweigh the time spent using the app.
Don’t be a “reminder miser.” Reminders should have detailed explanations or descriptions, not one or two words that fail to describe the task’s importance, expected quality, and so forth.
Create contingency plans. Think about best case/worst case scenarios when you outline possible outcomes of your plans.
Seek to reduce time wasters. Create do-not-disturb time slots and block social media sites during critical work time.

Isha Srivastava                          
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