What Is a LinkedIn Article? And Why It Matters for Your Career
In today’s digital world, your online presence is just as important as your resume. One of the most powerful ways to build that presence is through LinkedIn Articles — long-form Posts that allow you to Share knowledge, opinions, and experiences with a professional audience.
A LinkedIn Article is essentially a blog Post published on your LinkedIn profile. Unlike normal Posts (which are short and casual), Articles are designed for deeper insights, storytelling, thought leadership, and professional branding. They appear under the “Articles” section of your profile and remain visible long-term, helping you showcase your expertise to employers, clients, recruiters, and your network.
🌟 Why LinkedIn Articles Are So Valuable
Here are the key benefits of writing and publishing Articles on LinkedIn:
1. Builds Your Personal Brand
A LinkedIn Article displays your voice, knowledge, and personality. Whether you Write about industry insights, your career journey, or professional advice — it positions you as someone worth following. Over time, this builds a strong personal brand that sets you apart in your field.
2. Establishes You as a Thought Leader
When you consistently publish high-quality Articles, readers begin to see you as knowledgeable and credible. This can help you stand out among colleagues, attract new opportunities, and earn respect within your industry.
3. Increases Your Visibility
Articles get shown to your connections and sometimes to people outside your network through:
Shares
Likes
Comments
LinkedIn’s algorithm
This means your content can reach hundreds or even thousands of professionals — much further than a standard Post.
4. Enhances Your Professional Profile
Your Articles appear directly on your LinkedIn profile, creating a portfolio of your thinking, communication skills, and expertise. Employers, recruiters, and clients often check this section when considering a candidate or collaborator.
5. Helps You Build Connections
Well-written Articles spark conversation. When people engage with your content:
They follow you
They connect with you
They recognise your name
This turns your writing into a networking tool that helps grow your professional community.
6. Showcases Your Writing & Communication Skills
Clear communication is one of the most important soft skills employers look for. Publishing an Article shows you can:
Express ideas effectively
Explain concepts
Influence and inform others
This alone can set you apart in job applications or promotions.
7. Great for Students, Graduates & Early-Career Professionals
Even if you're just starting your career, LinkedIn Articles help you demonstrate initiative and professionalism. You can Write about:
What you’re learning
Your career goals
Industry topics
Projects or research
Workplace experiences
It shows confidence and ambition — qualities employers love.
8. Drives Opportunities (Jobs, Mentors, Clients, Collaborations)
Many people receive job interviews, collaborations, freelance clients, or mentorships simply because someone discovered their Article. The right content published at the right time can open doors you didn’t know existed.
9. Your Articles Last Forever — Not Just 24 Hours
Unlike regular Posts, which disappear from feeds quickly, your LinkedIn Articles remain:
Searchable
Easy to find
Easy to Share
Always linked to your profile
It becomes part of your long-term professional identity.
Amaal Moalin
International Business Specialist
Asiatic In Corp
Email: amaal.asiatic@gmail.com
Asiatic.amaal@gmail.com
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