AeroSoft Corp: May 2022

Friday, 13 May 2022

Mother is changing

मां बदल रही है...

Mother is changing...

Mother is no longer visible in dirty sari...

Working in trendy jeans all day long...

But taking time for myself too...

Mother is changing...

Eyes are no longer red due to the smoke of the stove.

Now a new recipe is made in smart kitchen...

When I don't feel like getting parcel from Swiggy...

True mother is changing...

Doesn't spread hands on everything in front of Papa...

Neither does the mother-in-law nor the husband kill...

Carrying all the load shoulder to shoulder...

True mother is changing...

Doesn't recite the raga of the old days...

Mother-in-law, Nand, do not take tantrums of youth...

The woman does not say this is your story...

Teaching parathas to son and karate to daughter...

True mother is changing now...

Mother now laughs, dances, lives voluntarily...

Changes over time...

Whatever you want...

Feather...

The steps stop as soon as the child's cry is heard...

Then it seems...

Is mother really changing...??

Answer~

Maa Puri is changing...

But his love, his love did not change...

And

In today's era...

Only this changed mother is needed...

Which changes with time, with society, with children, with generation...

Because change is a sign of progress...

To all the lovely and dear moms...!!!

मां अब दिखती नहीं मैली साडी मे...

काम करती दिनभर नजर आती है ट्रेंडी जींस मे...

पर अपने लिये भी समय निकाल रही है...

मां बदल रही है...

चुल्हे के धुंअे से अब आंखें नही होती लाल...

स्मार्ट किचन मे अब नयी रेसीपी बनती बेमिसाल...

जब मन नही होता स्वीगी से पार्सल मंगवा रही है...

सच मां बदल रही है...

पापा के सामने हरबात पर हाथ नहीं फैलाती है...

ना ही सास और पति की मार खाती है...

कंधे से कंधा मिलाकर सारा भार उठा रही है...

सच मां बदल रही है...

पुराने दिनों का राग नही सुनाती...

सास,ननंद,जवाई का नखरा नही लेती...

नही कहती औरत तेरी यही कहानी...

बेटे को पराठे और बेटी को कराटे सिखा रही है...

सच मां अब बदल रही है...

मां अब हंसती है,नाचती है,मनमर्जी से जीती है...

समय के साथ बदलती है...

जैसा चाहे रहती है...

पर...

बच्चे का रोना सुनते ही थम जाते हैं कदम...

तब लगता है...

क्या सचमुच मां बदल रही है...??

उत्तर ~

मां पुरी बदल रही है...

पर उसकी ममता,उसका प्यार नहीं बदला...

और

आज के इस युग में...

इस बदली हुयी मां की ही जरूरत है...

जो समय के साथ,समाज के साथ,बच्चों के साथ, जनरेशन के साथ बदले...

क्योंकी बदलाव प्रगती की निशानी है...

सभी प्यारी और प्रिय माताओं के लिए...!!!

👍

How Gig Economy Helps Small Businesses to Grow By Shanul Tiwari

How Gig Economy Helps Small Businesses to Grow?

By Shanul Tiwari

Social distancing and huge economic losses have shuttered many small and micro-businesses. Over 82% of small businesses have faced unpleasant impacts, and 70% contemplated that a year will be required to recover demand levels before coronavirus, claimed Dun and Bradstreet.

Due to the pandemic, the “Gig economy” escalated and played a paramount role, moreover providing the best solution to small businesses, as here specialized experts are readily available. If you haven’t heard of the gig economy, it’s actually a set of freelance workers, who moved from traditional 9-5 working to project-based or specific task jobs, that are commonly for a short period. These workers have a diverse combination of professional skills, backgrounds, and experiences, which is much needed to levitate any business.

One of the best examples of the gig economy is Fiverr, which provides professionals a platform to advertise their gigs and let visitors buy any specific service for the cost of just one project, for instance, designing a website.

Let's see how the gig economy helps small businesses to grow from the following points: -

1. Range Of Talent/Resources

The gig economy comprises a broad range of job categories. Some common platforms like Upwork and Fiverr cover a wide range of work where you can get the right talent and resources for your company at an affordable range.

2. Rapid Growth

The Gig economy helps small businesses to grow extensively. It allows the small businesses to get all essential requirements for their company regularly or occasionally. It provides flexibility and more productivity for small businesses.

As technology is changing day by day, in addition, company also need to adjust according to the change, so the gig economy is the ultimate solution.

3. Maintaining Budget

The Gig economy helps you to maintain your budget anytime per your convenience. It originally provide freelance workers who can work when you need them. It means you don’t have to worry to hire full-time workers and paying them salaries regardless of your company's conditions. By this, you can utilise your capital effectively even in a bad situation.

4. Gig Economy allows for more personalized customer service

As a small business owner, having customers is very crucial, either in large size or small. However, the more hectic task is to maintain the potential of customers. With the help of the gig economy, you can provide more personalised customer service to your customer and ultimately this helps your company to maintain the number of customers. Gig economic understand your customer's need, and can provide you with the right work and solution.

5. Gig Economy allows for small businesses to expand globally.

The gig economy opens the door to labour from all around the world. It helps businesses to expand globally. It also connects talented workers, technology, and innovation with small businesses in one place. It can be a game-changer for all small businesses.

Shanul Tiwari

Jaipur, Rajasthan

Saturday, 7 May 2022

Importance of Logo

The Significance of Logos in Brand Identity

In the world of business, a logo stands as the quintessential visual representation of a company. It's not merely a graphic or symbol; it's the face of the brand, appearing across all communication channels and materials. Even before engaging with any content, a viewer's gaze naturally gravitates towards the logo.

Essentially, logos can take various forms—images, text, shapes, or a fusion of these elements—all aimed at encapsulating the essence and purpose of the company.

Yet, a logo is more than just a symbol of identity. When meticulously designed, it narrates the story of the company, conveying its brand message in a manner that forges an emotional bond with the target audience.

But what exactly does a logo accomplish?

First and foremost, it leaves a lasting impression, enticing customers to interact with the brand. It aids in crafting a distinct brand identity, serving as a beacon to guide people in recognizing and recalling the company. Moreover, it sets the brand apart from competitors and fosters brand loyalty.

Understanding the Components and Characteristics of a Logo

The components of a logo—color, typography, imagery, and tagline—are carefully orchestrated to resonate with the intended audience. The most effective logos aren't necessarily the flashiest; rather, they are those that forge a connection with their viewers. For instance, a funeral home wouldn't employ vibrant colors, just as a children's party planner wouldn't opt for somber hues.

Furthermore, a logo should be easily comprehensible. Whether it's a wordmark or an intricate design, clarity is paramount. If viewers struggle to decipher its meaning, engagement dwindles. Hence, simplicity is key to ensuring instant recognition.

Moreover, a logo should possess a unique identity. While drawing inspiration from industry trends is commonplace, the ultimate goal is to distinguish the brand from its competitors. A distinctive logo cements the brand's position in the minds of consumers, fostering lasting associations.

Additionally, scalability is crucial. A well-designed logo should seamlessly adapt to various branding requirements across different media platforms and sizes.

The Impact of a Quality Logo

A well-crafted logo not only instills trust by showcasing professionalism but also captivates consumers, offering insights into the brand's ethos and capabilities. It communicates volumes without uttering a word—evoking sentiments of honor, trust, and excellence. Moreover, it forges a bond between the brand and its audience, encapsulating a myriad of virtues and ideals.

The MYNTRA Logo Controversy: A Call for Resilience

The recent uproar surrounding Myntra's logo exemplifies the delicate balance brands must strike between upholding their identity and addressing public sentiment. While logos serve as a vital link between brands and consumers, they are susceptible to subjective interpretations.

In response to the controversy, industry experts stress the importance of brands standing firm against undue pressure. They emphasize the need for brands to prioritize genuine concerns over frivolous objections, ensuring that knee-jerk reactions do not compromise brand integrity.

Ultimately, logos serve as more than mere visual elements; they embody the essence of a brand, evoking emotions and forging connections. As brands navigate the ever-evolving landscape of consumer sentiment, flexibility and responsiveness remain paramount in maintaining relevance and resonance.

Jahnavi Singh [PGDM]

Marketing Manager

Asiatic International Corp

www.AircrewsAviation.com

jahnavisingh@Air-Aviator.com

Asiatic International Corp

This innovative platform stands as a pathway, fusing dreams with mentorship and immersive content. Get the Best Online Airline Career Counselling at Airport Road Indore

E-mail address shekhar@air-aviator.com

Alternate E-mail address shekharaerosoftcoin@gmail.com

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+91 -9977513452

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+91 -9826008899

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Indore

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